NOW Design Spotlight

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Truman's Cleaning Range [DRAFT]

Image Credit : Truman's


Project Overview

Truman's offer a simple range of non-toxic cleaners in sustainable packaging, delivered direct to your door.



Project Context

Nowhere could we have a bigger impact than in the overcrowded world of home cleaning products, where so many specialized cleaners in plastic bottles clamor for our dollars with “fresh new scents” and trendy colors. Nobody needs a gazillion cleaning products with harsh chemicals cluttering their cabinets, and our planet certainly doesn’t need the plastic empties. That's why Truman's offer non-toxic products that reduce shipping and plastic waste while effectively cleaning your clothes, dishes and home surfaces. It's a concept so novel that Fast Company has honored Truman's as a World Changing Idea.

Project Innovation

Truman's didn’t understand why the cleaning aisle had more than 50 unique surface cleaners, colors and scents. Or why an online search for laundry detergent yielded more than 1,000 results. Why does the same company offer both Tide and Gain? It’s a mess.

That’s why Truman's make one laundry detergent. One dishwasher solution. One toilet bowl cleanser. And four non-toxic surface care products for floors, kitchens, bathrooms and glass. All Truman’s cleaners are non-toxic, packaged sustainably and simple to use.


Since production of plastic took off in the 1950s — when Life magazine extolled a future of “Throwaway Living” — the planet has accumulated 9.2 billion tons of plastic. That’s about 1.3 tons for every man, woman and child on Earth. Less than a fifth of all plastic gets recycled globally. In the U.S., it’s less than 10 percent. And Big Cleaning is responsible for the production of billions of single-use plastic bottles every year.

Team Truman’s can save billions of pounds of water from being shipped and hundreds of millions of pounds of plastic being discarded.

Social design applies a design methodology and intervention to tighten the social fabric that holds us together. Addressing issues of social inequality, such as poverty or social isolation, social design is the pathway to a more just and sustainable society. Community-oriented design is a human-centered and participatory design practice that emphasises the betterment of local communities through the improvement of public facilities, equipment, identity and experience.

The object category celebrates creative and innovative design for an object or product. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.

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