[NOW]

NOW Awards


Monthly Global Curated

Sourced from a global network of design directors, executives and influencers.

Category Listing - Conceptual

Concept - Space


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

The space category celebrates the design process and outcomes of planning, designing and constructing form, space and ambience that reflect functional, technical, social, and aesthetic considerations. It includes architecture, interior design and landscape design as well as set display and exhibition design.

  

 

Concept - Object


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

The object category celebrates creative and innovative design for an object or product. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.

  

 

Concept - Visual


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

The visual category celebrates creative and innovative design in printed, digital or environmental representations of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.

  

 

Concept - Digital


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

The digital category celebrates design outcomes across digital platforms and includes motion design, front end and interaction design, user experience design and digital product design.

  

 

Concept - Experience


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.

   

 

Concept - Systems


Conceptual Design celebrates the projects that are yet to be realised. They are may be creative ideas, imagined future states or thought pieces intended to start a conversation. This category rewards the blue sky thinking that is needed to drive design forward.

All systems are designed to serve a purpose – and that purpose is to serve people. Systems design optimises systems performance by systematically focusing on the human component - human capacities, abilities, limitations and aspirations.