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NOW Design Spotlight


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Sourced from a global network of design directors, executives and influencers. It's what we do NOW that makes a difference

Staying connected with our children during a pandemic campaign

Website

Project Overview

Now is the time to stay close to our children. They need to feel us beside them so they don’t feel as worried as they are. We need to be honest with them and et them now that good people from around the world are working very hard to keep them safe and healthy. Our children will believe us.

Organisation

Australian Childhood Foundation

Project Context

This campaign offers a visual guide for parents and children to help assist their understanding of these strange times.

The campaign also suggests some ways that parents and carers can share connection, comfort and care with their children right now.
Be honest
Validate their feelings
Acknowledge day to day disruptions
Remind them of constancies
Look to history
Remain available
Have fun
Create some quiet time




Social design applies a design methodology and intervention to tighten the social fabric that holds us together. Addressing issues of social inequality, such as poverty or social isolation, social design is the pathway to a more just and sustainable society. Community-oriented design is a human-centered and participatory design practice that emphasises the betterment of local communities through the improvement of public facilities, equipment, identity and experience.

The visual category celebrates creative and innovative design in printed, digital or environmental representations of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.


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