The Orchards
Marketing - Branded Experience
The Orchards is a $1.4B Sekisui House masterplanned luxury development in Norwest, Sydney’s fastest growing region. It comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion. Toast’s 3-month strategic overview of project’s requirements laid the foundation and brand story for The Orchards development before Turner architects and other collaborators were appointed, and long before conceptual work started. In fact, Toast Creative’s strategic creative theme fed into every aspect of the development and was integrated into the architect’s masterplan, conceptual direction and framework. The Orchards is one of the most significant residential masterplanned communities to be introduced to Australia in over a decade. Positioned amid the urban renewal of Norwest and located on what was NSW’s first orangery established in the early 1800’s, The Orchards maps out a new benchmark for Sydney living and is on track to become one of Sydney’s most vibrant urban centres. The excitement around this 10-year development has been generated not only because of its scale surpassing all previous residential developments in the local area, but because of its rich agricultural history offering a treasure trove of stories that have been thoughtfully integrated into the residential experience. The development incorporates leading innovation, design and technology to ensure a sustainable and premium lifestyle experience. At the heart of The Orchards Master Plan is a development designed to purposefully create a sustainable, inspired and connected community. Connected with each other and connected with nature.
The Orchards App
Digital - Expanded Service or Application
The Orchards is a $1.4B Sekisui House residential, master-planned luxury development in the Norwest, Sydney’s fastest growing region. As the largest of its kind to be introduced to Australia in over a decade, it comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion.
The site’s rich agricultural history as NSW’s first orangery established in the early 1800’s, offered a treasure trove of stories that have been thoughtfully integrated into the residential experience.
A 3-month strategic overview to detail project requirements laid the foundation and brand story for The Orchards. Toast Creative’s strategic creative theme fed into every aspect of the development and was integrated into the architect’s master plan, conceptual direction and framework.
The development incorporates leading design, innovation and technology to ensure a sustainable and premium lifestyle experience. Toast’s collaboration with interactive software company, Snepo Research has resulted in a number of deliverables that support not only the brand’s activation, but assist the sales team to access relevant and useful information for prospective buyers and sales follow ups.
Black Dog Institute
Service - Community
Black Dog Institute is a world leader in diagnosis, treatment and prevention of mood disorders. It began in 1985 as the Mood Disorders Unit and was relaunched as Black Dog Institute in 2002. The Institute’s mission is to reduce the incidence of mental illness and the stigma surrounding it, to actively reduce suicide rates and to empower everyone to live the most mentally healthy lives possible.
With mental health disorders on the rise across all demographics, and with statistics cause for concern as shown by the statistics below - (Source: http://www.mindframe-media.info/for-mental-health-and-suicide-prevention/talking-to-media-about-mental-illness/facts-and-stats) - Black Dog Institute was keen to evolve its brand and refuel its communuications to ensure optimum engagement with those most at risk:
-In each year, approximately one in every five Australians will experience a mental illness.
-Mental illnesses are the third leading cause of disability burden in Australia, accounting for an estimated 27% of the total years lost due to disability.
-About 4% of people will experience a major depressive episode in a 12-month period, with 5% of women and 3% of men affected.
-Approximately 14 % of Australians will be affected by an anxiety disorder in any 12-month period.
-About 3% of Australians are affected by psychotic illness; such as schizophrenia, where there is a loss of contact with reality during episodes of illness.
-Approximately 2% of Australians will experience some type of eating disorder in their life, with women 9 times more likely than men.
-Prevalence of mental illness decreases with age, with prevalence greatest among 18-24 year olds.
-Women are more likely than men to seek help for anxiety disorders (18% compared with 11%) and mood disorders (7.1% compared with 5.3%).
-Women are more likely than men to use services for mental health problems.
The Orchards Immersion Room
Marketing - Film or Video
The Orchards project is a $1.4B Sekisui House master planned luxury development in the Norwest, Sydney’s fastest growing region. It comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion.
The Orchards is one of the most significant residential masterplanned communities to be introduced to Australia in over a decade. Positioned amid the urban renewal of Norwest and located on what was NSW’s first orangery established in the early 1800’s, The Orchards maps out a new benchmark for Sydney living and is on track to become one of Sydney’s most vibrant urban centres.
The suite of marketing assets created for the project included a brand video which is used in the display suite to build excitement around The Orchards’ development and the future community that it promises.
The excitement around this 10-year development has been generated not only because of its scale surpassing those previously seen in the local area, but because of the site’s rich agricultural history offering a treasure trove of stories that have been thoughtfully integrated into the residential experience and communicated throughout the brand’s marketing campaign.
Hutch & Hutch
Graphic Design - Identity and Branding
Hutch & Hutch is a boutique residential warehouse conversion with quality, detail and elegance at its heart. The 26 apartment development is located in what was once the industrial northern edge of Surry Hills. It partially inhabits the shell of an existing factory building with apartments spiralling from a central core. As the building rises, the interplay of new and old gives way to a glass and metal volume, topped with intimate roof gardens overlooking Surry Hills towards the city. Surrounded by a variety of remnant warehouse buildings and small terraces and itself incorporating the character of an old industrial building marked by a century of use, materiality and form are prominent virtues of Hutch & Hutch. Various types and textures of brickwork are used to integrate the development with the existing streetscape while identifying new structures from old. As the website attests, Hutch & Hutch is ‘A venue of inspired thought set in the creative epicentre of Surry Hills.’ It has a ‘... striking architectural presence of reserved elegance and contemporary prowess…’ and ‘is a celebration of refined luxury & classical heritage.’
MUSE
Interior Design - Co-Working & Studio Space
74-76 Campbell Street Surrry Hills is a five-storey heritage listed building at the intersection of Elizabeth Street. The neighbourhood’s stories and buildings date back to the 1840’s, however it was during the 1920’s that it was home to generations of Chinese immigrant families working in the numerous sweat shops that served the precincts thriving rag trade.
74-76 Campbell Street became home to Chung Lun & Co clothing manufacturing and a needle factory servicing the surrounding tailors and seamstresses, and eventually the HQ for The Chinese Republic Newspaper. As an important media outlet for the area, it soon became an influential hub and source of local and foreign news for the community.
Today, MUSE is a different kind of community. In 2017, the building was transformed into a private creative community set within the industrial heritage of yesteryear with the best of both original architecture and sophisticated, innovative interior design.
This Surry Hills work collective hosts leading creative entrepreneurs and businesses and is an inspiring home for creators in design, film, fashion, branding, architecture, art, journalists and copywriters. MUSE prides itself on offering a private and exclusive space for its members with a focus on innovation and relationship building.
Fone King
Digital - Retail & Shopping
Fone King is a leading phone repair and accessories retailer in Australia that launched in 2003 when it became clear that it was rare if you didn’t own a mobile phone. The problem was there was no-one providing advice if things went wrong.
Fone King is a full-service retail solution offering repair and maintenance, but it doesn’t stop there. They are also stockists of the biggest range of protection products and accessories, and providers of the latest in data recovery technology for which they’ve become extremely well known.
The brand is pioneering the mobile and tablet accessories and repairs industry by proactively staying abreast of innovation and product research globally. It’s no surprise that Fone King is well regarded for sourcing international markets for the most innovative and highest quality products. With its tried, tested and constantly evolving sales process, Fone King offers a customer experience unlike any other retail environments.
The Aristocrat
Advertising - Print
The Aristocrat of Rose Bay is a mixed-use development by luxury developer Luxcon. The boutique property is located in the southern precinct of Rose Bay just minutes away from Sydney’s famous Bondi beach, Rose Bay Marina and Westfield Bondi Junction.
The 28 apartment development, which includes a penthouse unit, is designed by Sydney practice, PBD Architects. These residences have been designed with the highest amenity complimented with pragmatic, efficient configurations.
Aristocrat’s architectural design celebrates an emerging style that embraces opulence and fine detailing, a move away from the minimalist, medium density developments of the past. It intends to attract a high earning, style motivated market seeking a prestige, elite lifestyle in the heart of the Eastern Suburbs.
SantApplaws
Marketing - Sales Promotion
Applaws is a premium UK dog and cat food brand known for its high-grade ingredients. Competing in a saturated market in Australia and New Zealand it was suffering from low brand awareness amongst an enormous range of price points and quality disparity. Applaws is available in major retailers and has veterinarian endorsement where it is also sold, as well as on multiple online pet sites.
According to the Australian Veterinary Association, in 2016 it was estimated that there were more than 24 million pets in Australia. Australia continues to have one of the highest household rates of pet ownership in the world. Sitting at 62%, this equates to around 5.7 million of Australia’s 9.2 million households being home to a pet.
Dogs remain the most popular with almost two in five households (3.6 million) owning a dog. There was an estimated dog population of 4.8 million in 2016 or 20 dogs for every 100 people. The dog population rose slightly from 2013 to 2016 by approximately 600,000.
Cats were the next most common type of pet with nearly three in 10 households owning a cat (2.7 million). While cat ownership remained stable from 2013 to 2016, the cat population increased from 3.3 million to 3.9 million during that period or 16 cats per 100 people.
Teneo
Marketing - Branded Experience
Teneo is Lenland’s impressive boutique collection of 61 contemporary apartments and terraces grouped across five storeys, located in Ralph Street, Alexandria. As a truly inner-city suburb that has shed its industrial past, Alexandria has become one of city’s most talked-about locales. It’s a neighbourhood where community flourishes and creativity has an intriguing edge. This was exactly what Lenland and Architecture Saville Isaacs had hoped Toast would capture when creating the launch marketing campaign for Teneo.
The Orchards Display Suite
Graphic Design - Environmental
The Orchards is a $1.4B Sekisui House master planned luxury development in the Norwest, Sydney’s fastest growing region. In the first development of its kind for Sydney’s Norwest region, The Orchards Master Plan is located on what was NSW’s first orangery established in the early 1800’s. The development comprises 7 stages, across 8.8 hectares and will yield 1,300 apartments on completion. The Orchards Master Plan for which its Display Suite was built, is an innovative development with ambitions to take Norwest’s urban rejuvenation to a level never before experienced in the area. The client was keen for the development’s marketing programme to represent a clear vision for the region’s future prosperity and confidently communicate its provision of a higher quality of life for the existing community and for those interested in becoming new community members. The Orchards brand represented a launch pad for these sentiments. Carrying a deep sense of history alongside an optimistic view of its future, the development is designed to purposefully create a sustainable, inspired and connected community. The Display Suite is one of the first early brand expressions that immerses the customer in this very story. The development incorporates leading innovation, design and technology to ensure a sustainable and premium lifestyle experience. At the heart of The Orchards Master Plan is a development designed to purposefully create a sustainable, inspired and connected community; connected with each other and connected with nature.
NSW Case Law
Service - Government
www.caselaw.nsw.gov.au was developed in 1999 to publish decisions for public access coming from New South Wales Courts and Tribunals administered by the NSW Department of Justice. The collection of decisions from civil and criminal matters published on NSW Case Law come from ten courts and five tribunals across the State.
Fitness Playground
Service - Health/Active Life
Fitness Playground is one of the most exciting players in the Australian gym sector offering a unique style of boot camp fitness across four locations in Australia. The first Playground opened in June 2014, and from that day forward always committed to doing things differently.
The brand’s mission was to create a unique fitness experience in a fun and friendly gym environment - the kind of place you’d want to hang out in, with a community you want to be part of. For the last 4 years the brand has stayed true to this ideal. If you’re not partial to the conventional gym offer, Fitness Playground is probably what you’re looking for.
A lot has evolved since the brand started as a local Surry Hills Bootcamp in Prince Alfred Park. Put simply, they are no longer a small Bootcamp. Fitness Playground now has four Sydney metro locations in addition to a location in NT - about 9,000 members and over 100 staff.
Sydney gym locations are Surry Hills, Newtown, Marrickville. The Gateway is in Palmerston, Northern Territory.
The Orchards
Graphic Design - Illustration and Type
The Orchards is one of the most significant residential master-planned communities to be introduced to Australia in over a decade. This luxury $1.4B residential project is positioned amid the urban renewal of the Norwest and located on what was NSW’s first orangery established in the early 1800’s. The development comprises 7 stages and 1,300 apartments across 8.8 hectares and heralds an exciting new benchmark for Sydney living.
The Relic
Graphic Design - Three Dimensional
The Relic, from Millon Wines, hails from some of Australia’s oldest and most respected wine regions. Product from Millon Wines are made to consistently display true regional expression. The Millon Wines team is passionate about its craft and committed to producing wines of exceptional character and balance. They are experienced and talented people with long and proud family traditions of viticulture and winemaking and a deep respect for our natural environment.
The commercial release of Relic presented a rare and limited opportunity to tap into the luxury wine market in China, where Australian wines are held in high regard.
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