Welcome to the Future
Pop-Ups, Display, Exhibit & Set Design
CommBank's Innovation Lab wanted to build a new, permanent installation to immerse visitors in the (predicted) future of four key industries in Australia - natural resources, work and education, real estate and transport.
The future is hard place to imagine. It can be even harder to predict how industries and organisation may evolve over the next 5 - 10 years to adapt to key trends and technologies. Yet it will be essential if they want to survive and prosper.
What will freight transport look like with evolution of 3D printing and driverless trucks? How will universities attract students if they can virtually attend any course from all anywhere in the world?
With this installation, we wanted to immerse visitors to the Lab in these future worlds, and better still make them part of this world.
The future is hard to envisage
#likeitneverhappened
Marketing - Film or Video
The way we clean our homes has changed. No longer do we spend a Saturday doing the ‘big clean’, rather opting for quick ‘resets’ that keep the house continuously tidy. We created a series of pre-rolls, communicating the power of Chux’s household cleaning products designed for those quick 'resets' that provide the #likeitneverhappened moment.
Welcome to the future immersive presentation
Marketing - Event Experience
The Welcome to the Future presentation invited senior bankers to step into the future (ten years from now) of a farmer, private investor and manufacturer, and view how their business operations will change as a result of new technologies and world wide trends.
Attendees were immersed in floor to ceiling film projection across three walls of the room, with overlaid graphics and surround sound. the experience brought to life future technologies such as drones and 3D printing, and concepts such as buying water credits on a stock exchange. Presenters played the part of the future business ownres, and graphics responded to their gestures and stories for a complete futuristic experience.
Chef Sense TVC
Marketing - Film or Video
Kenwood as a brand believes that food is one of life’s great adventures and that food preparation should not been seen as a task. Preparing food, in whatever form, is an integral part of everyday life and is often shared with family and friends.
Consumers associate the Kenwood brand with durability and a trusted machine that has been used by many generations. They have strong memories around their Grandmother’s Kenwood Chef.
Using this strong memory with the launch of a new generation Chef Sense Kitchen Machine, a series of four videos were created around food, family and friends – appealing to a wider audience and inspiring them to create more.
A newly created song by Wes Carr provided the soundtrack for the video content. The acoustic guitar and soft tone reflects the warmth of family life as well as the Kenwood brand. The song became the subject of radio and social media interest, and gained additional exposure for Kenwood. As a result of this interest Wes Carr released the full song as a single.
The Barista Quality Taste Test
Marketing - Film or Video
De'Longhi has a wide range of coffee machines and a heritage of high-quality Italian design. Typically, purchasers of their automated coffee machines are coffee enthusiasts. With the launch of the new PrimaDonna Elite we wanted to broaden the reach and convince coffee drinkers that barista quality coffee can be achieved at home.
De'Longhi were so confident in the quality of coffee that the machine produces, that we hit the streets with a blind taste test…
Kitchen Machine Touch Screen
Marketing - Interactive Signage
Kenwood have an extensive range of attachments for their Kitchen machines. As a brand Kenwood believes that food is one of life’s great adventures and want to inspire people to create more with a range of attachments that make a variety of dishes possible.
An interactive touchscreen was proposed and created to support Kitchen Machines in-store. The content is engaging and simple to navigate, encourages interaction and clearly tells the attachment story.
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