Project Overview
The Welcome to the Future presentation invited senior bankers to step into the future (ten years from now) of a farmer, private investor and manufacturer, and view how their business operations will change as a result of new technologies and world wide trends.
Attendees were immersed in floor to ceiling film projection across three walls of the room, with overlaid graphics and surround sound. the experience brought to life future technologies such as drones and 3D printing, and concepts such as buying water credits on a stock exchange. Presenters played the part of the future business ownres, and graphics responded to their gestures and stories for a complete futuristic experience.
Project Commissioner
Commonwealth Bank of Australia
Project Creator
Team
Focus Creative:
Megan Tinsdale
Carlos Jonmundsson
Tanya Ilinkovski
Paper Moose:
Nick Hunter
Pete Foley
CommBank:
Tiziana Bianco
William Judge
Project Brief
The client brief was to 'shock' a group of 80 executives into action and stimulate thinking about key risks to the future of banking from emerging players in both the finance industry and the industries that their client's operate in.
Project Need
To help executives visualise business operations ten years from now, we created three personas - a farmer, manufacturer and private investor.
We then created their future environments by filming 360 degree footage complete with sound, and overlaying the scenes with futuristic graphic elements to help tell the story of how they will operate in the future. Each story was told by a presenter and a theatrical cue program used to time the graphics to their story and gestures.
After each presentation, executives were asked to brainstorm how the Bank would stay relevant to their clients' in the future. Notes were scribed on plastic table covers and and taken away at the end of each session to be captured and used post workshop.
User Experience
Attendees were invited into the room. The walls were blank except for a small title slide (the norm for a corporate offsite). The lights were dimmed and the room was quiet. A boom sounded and the first scene - the cafe - built from the ground up and wrapped around the room. In the footage, a girl walks into the cafe and orders her coffee using a virtual menu suspended in mid air. Her order floats as a graphic above her head.
The presenters were made to look like they were interacting with their environment; making business decisions, remotely watering areas of the farm, modifying the design of a 3D printed chair or making trades on sustainable assets from a smart watch. The 270 degree experience, profiling new technology not available today, was something the audience had never seen before, and they were captivated.
The break out sessions ensured that everyone shared their learnings from the presentation and considered what it meant to the future of banking.
The event was so successful that it was repeated three times and then filmed to be viewed online.
Sustainability
All materials were sourced in Australia and where possible, utilised technology already available in the Innovation Lab.
The three stories all covered sustainable messages as this is a key trend anticipated to impact many industries over the next ten years.
Marketing - Event Experience
This award celebrates creative and innovative design for a business event. Consideration given to originality, creativity; theming; audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message
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