Healthcare Heroes
EdTech
How to achieve a much greater outcome for learning and development by taking an enormous risk. Develop a game for hospital staff to play.
Growing Minds App
Best Mobile Marketing Campaign
During Back to School 2015 (BTS15) Officeworks sought to persuade parents that Officeworks is their one stop shop for all of their back to school needs, to be best prepared for the school year ahead. As part of the campaign approach to persuade parents and engage their children, Officeworks created the Growing Minds app to keep young minds active during school holidays.
The app generated thousands of downloads during the 5 week campaign, meaning Officeworks was directly engaging with thousands of school children. The games were played numerous times, on average for more than a few minutes, with a percentage of those who downloaded the app going in-store to unlock additional games. The app also featured in the iOS App Store ‘Best New Apps’ category.
Dumb Ways to Die: The Games
Family
Following the success of the original game ‘Dumb Ways to Die’ and advertising campaign
of the same name, Metro Trains teamed up with Millipede to develop an ambitious sequel, with the aim to evolve the Dumb Ways world and further increase the reach of the safety message, ‘Be safe around trains’.
Healthcare Heroes
Business Operations
How to achieve a much greater outcome for learning and development by taking an enormous risk. Develop a game for hospital staff to play.
Dumb Ways to Die: The Games
Games
Following the success of the original game ‘Dumb Ways to Die’ and advertising campaign
of the same name, Metro Trains teamed up with Millipede to develop an ambitious sequel, with the aim to evolve the Dumb Ways world and further increase the reach of the safety message, ‘Be safe around trains’.
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