|
|
Project Overview
How to achieve a much greater outcome for learning and development by taking an enormous risk. Develop a game for hospital staff to play.
Project Commissioner
Project Creator
Team
Creative Director: Wil Monte
Mobile Technical Lead: Patrick Toohey
Mobile Technical Lead: Samuel Baird
Executive Producer: Sarah Mercer
Art & Design Lead: Mark White
Business Director: Zac Jacobs
Project Brief
Northern Health have a workforce of 4,500 doctors, nurses, caterers, cleaners and admin
staff - all of whom are required to undergo accreditation training and assessment, comprising some 300 question sets.
Traditionally, this is done in paper format, resulting in the participation and retention rates being modest at best. The assessment process itself builds anxiety as the accreditation assessors randomly select hospital employees at their workplace to quiz them.
We created a gamified mobile experience called ‘Healthcare Heroes’ that not only delivered the required content but allowed staff to form teams to share knowledge with and compete against their colleagues. The reward system encouraged player participation and contributions, enabling them to provide support and help each other via a
live chat facility.
Players could progress by ‘levelling up’ based on their attempts, successes and contribution, earning badges as individuals and teams. Physical rewards of coffee vouchers were also provided and live leaderboards were displayed on screens placed around the hospital.
Project Need
Healthcare Heroes was very positively received.
Accreditation training saw a 30% increase in participation, supported by the hospital achieving
an exceptionally high accreditation score, vastly improved from past years. Healthcare Heroes has since been run at other hospitals with similar success and will now be rolled out across the country.
User Experience
The great success achieved with this project was to let users engage with the information on their own terms. In five or ten minute usages - in a break, at the bus stop, relaxing at home - wherever and whenever they wanted to. This was a complete departure from how traditional content like this was both delivered and tested.
Project Marketing
Marketing was conducted between hospitals administrators and promoted by the department.
Project Privacy
All user data was protected with a secure login system.
Business Operations
These apps help businesses across a range of business operations activities, from managing personnel, project management and customised apps for specific business processes and tasks, we're looking for apps that make it easier for businesses to run both day to day operations and improve their business functionality and efficiency.
More Details