Design Champion
PAYCE
Jewel / Pierside
Architecture - Mixed Use - Constructed | Commissioner: PAYCE | Creator: PAYCE
Draped in its shimmering gold veil, Jewel does all these things. It captivates, it engages and like the best urban architecture, it marries a vibrant social sphere with exhilarating design.
Completed in October 2017, Jewel and Pierside is a 10,420sqm north-facing waterfront property located at 1 Burroway Rd, Wentworth Point, NSW. The site is adjacent to the Sydney Olympic Park Ferry Wharf and the Sydney Olympic Parklands.
The site benefits from its proximity to the 635 hectare Sydney Olympic Park Precinct. This Precinct enjoys world-class infrastructure, sporting and recreational facilities, parklands, and is in a pivotal location, being 13km from the Sydney CBD and 8km from the Parramatta CBD. The Precinct is serviced by train, bus and ferry, resulting in outstanding accessibility to the entire metropolitan area.
The 9 storey mixed-use development consists of 256 Residential Apartments, 3,500sqm of ground floor retail containing a small supermarket, restaurant/café, specialty retail and a child care centre. and 414 Basement Carparks over 3 levels (310 Residential, 104 Retail/Commercial).
Jewel was extremely well received, with 197 of the 249 apartments available for sale exchanged on the day of the launch and subsequently all apartments sold within weeks following the launch. Pierside has leased very well with only a very small amount of retail left to lease.
Harts Landing
Architecture - Residential - Constructed | Commissioner: PAYCE | Creator: PAYCE
Specialising in urban renewal projects, developers PAYCE in collaboration with Evolve Housing, a not-for-profit community housing group, created Harts Landing, an integrated residential development in Penrith.
Harts Landing is another contribution to the new architecture of modern living for which PAYCE has been internationally recognised.
The development consists of three buildings, two of which are u-shaped, rising 9-storeys above a podium level of common areas and two levels of car parking with 270 spaces. Residents enjoy private recreational facilities including landscaped gardens and BBQ areas.
Construction commenced on Harts Landing in April 2016 and completed in February 2018, four months ahead of schedule. Of the 268 apartments, 134 sold on the open market, with the other 134 apartments retained and managed by Evolve Housing, through Echo Realty. The 134 apartments retained by Evolve Housing are for affordable and social housing. The private one and two bedroom apartments, all with access to one parking space each, sold within three months of launch.
Only 100m from Penrith station, Harts Landing is positioned to take advantage of Penrith’s new government infrastructure projects that include the upgrading of public transport systems, green space improvements and new roads such as the West Connex Motorway connecting Penrith to Sydney CBD by a 50-minute drive.
Harts Landing
Graphic Design - Illustration and Type | Commissioner: PAYCE | Creator: PAYCE
Harts Landing, the latest offering by PAYCE, is made up of 268 apartments, spanning across three nine-storey buildings in North Penrith.
North Penrith was perceived as an industrial hub saturated with slow burn house offers. The initial brand and marketing campaign needed to communicate a new way of living in Penrith, and highlight the benefits and growth already in evidence in the surrounding area. Benefits included the revitalisation of the CBD, the urban lifestyle available, quality affordable housing for a growing and diversifying population and strong commuter connections.
To differentiate from other campaigns, the location was embraced and reframed to demonstrate the transformation taking place and the new lifestyle on offer. Hoyne ignored previously used clichés and actively highlighted the development’s location, articulating the development’s flourishing location, rich convenience, amenity and easy access to nature.
Harts Landing is a unique development with a mixture of private and affordable apartments in an integrated community. Evolve Housing is the community housing provider and landowner of Harts Landing and the whole project will consist of 268 apartments in total. The project is made up of 134 private apartments and 134 affordable apartments, under the management of Evolve Housing.
Harts Landing was a huge success with all 134 private apartments selling between when the marketing commenced in July 2016, to February 2017.
The Albany, Crows Nest
Graphic Design - Identity and Branding | Commissioner: PAYCE | Creator: PAYCE
The Albany, a luxury apartment offering by PAYCE in the heart of sought-after Crows Nest consists of 60 apartments set above a new ground floor retail precinct including a next-generation Coles Supermarket along Willoughby Road. This retail precinct will offer residents the best in convenience and amenity in the heart of Crows Nest village and create a unique and appealing environment for the greater community. The Albany’s marketing strategy developed and delivered by Boston Marketing in conjunction with The Property Agency, focussed on the 60 elegantly appointed apartments. These apartments set a new lifestyle benchmark by offering sophisticated design and outstanding amenity. The one, two and three bedroom apartments range in price from $790,000 - $4 million and the primary target market was local owner-occupiers, specifically downsizers and empty nesters. The marketing for Stage One was offered to VIP Clients and external agency networks and resulted in strong sales. The marketing strategy comprised a video that featured the theme of “Live Life Local” and this brand story continued through an integrated marketing campaign with hoarding, website and a digital campaign continuing.
The Albany, Crows Nest
Architecture - Proposed | Commissioner: PAYCE | Creator: PAYCE
Indulgent yet easy, The Albany celebrates sophisticated living with light drench spaces and lush winter gardens.
The Albany celebrates seamless village life in the heart of Crows Nest. This upmarket home is unlike any other in the area with its lush landscaping, private rooftop retreats, luxurious living spaces and bespoke onsite retail experiences – perfectly nestled into one of Sydney’s most sought-after style hubs.
Vibrant and cosmopolitan, step out to beautiful bakeries, alfresco eateries, cool wine bars and more, all right where you live. It’s no surprise that this walk-to-everywhere suburb has gained cachet as the “Surry Hills” of the North Shore.
Created by a trusted team with a reputation for transforming places, The Albany brings you luxury in the making. All just 5kms from the Sydney CBD.
Pierside Opening Event
Marketing - Event Experience | Commissioner: PAYCE | Creator: Kreate
Commanding the best position at the northernmost tip of Wentworth Point, Pierside continues the focus of PAYCE and Sekisui House in creating market leading retail centres to create community and entertainment hubs that maximise their trade area.
Pierside was opened in October 2017 and an event was created that was tailored to the specific area. The focus of the event was a nautical, whimsical, fun and entertaining theme. The event objectives were to showcase the retailer and establish the relationship with the local residents and visitors.
Pierside is a north-facing waterfront property located at 1 Burroway Rd, Wentworth Point, NSW. The site is adjacent to the Sydney Olympic Park Ferry Wharf, the Sydney Olympic Parklands, it is next door to a brand new primary school and a childcare centre is located within the centre.
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