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Project Overview

The Customer Experience Company’s philosophy applies design thinking to business problems to achieve innovative outcomes and better customer experiences. Given a principle of CEC’s business is different thinking equates to different outcomes, they were prepared to challenge traditional workplace notions and push the boundaries of possibility when it came to the evolution of their new workplace.

Project Commissioner

The Customer Experience Company

Project Creator

BVN

Team

Sally Johnson, Alessandra Colusso, Ninotschka Titchkosky

Project Brief

A new studio reflecting CEC’s position as industry leaders, solving business problems through design thinking.

Project Innovation/Need

CEC occupy a vibrant studio of 400m2 in Macquarie Place, Sydney. The project was conceived within a condensed project timeframe. In order to meet this timeframe and achieve an innovative outcome BVN & CEC undertook a rapid prototype concept/ design development process. This entailed a 3-stage process that was repeated every three days. In the first stage the PCG met to explore workshop ideas, the second stage involved the selection of the most promising ideas, and in the third stage we tested the ideas in two distinct ways: CEC internally trialled initiatives while BVN tested concepts against building conditions to test their validity. The PCG process was repeated every three days throughout the evolution of the design. This process was particularly effective given the condensed project timeframe and it provided an opportunity for all parties to fully commit to being engaged in the process. Complete commitment from all parties was not only critical, but extremely powerful in the evolution of robust innovative solutions to current problems and new business aspirations.

Design Challenge

A key component of CEC’s environment included spaces that could be easily interchanged for various purposes: quiet focused work, ad hoc team collaboration, large scale events and client workshops. The space was designed to maximise the functionality of the design centre. CEC employees are fully agile, working on folding tables with retractable power, reconfiguring layouts daily based on project needs and specific tasks at hand. One on one collaboration and large scale brainstorm sessions during client workshops are supported using a ceiling mounted track that zig zag’s through the space suspending stackable whiteboards that can be easily relocated to support needs. A long bench runs through the space acting as a concierge, breakout, meeting, as well as a bar for events.

Sustainability

Cognisant of functionality and practicality over decorative aesthetic, any existing furniture pieces were reused where possible. Spaces were also designed to provide maximum efficiency within building services.

Interior Design - Corporate & Commercial

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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