DPN Identity, Branding & Product Design
Graphic Design - Identity and Branding
The property industry is unregulated and filled with small companies pushing 'how to get rich quick' messages. They are often fronted by the business owner, showcasing their success with a hard sell of either seminars, apartments, books, or properties from large developments that may be in areas of oversupply. Our brand was being lost amongst the clutter of competing brands and there was a mismatch between our guiding principles and how we represented ourselves. We wanted to create a brand culture based on the following principles: • phenomenal presentation, • wealth for all, • innovation, and • one that allows the customer to experience wonder. Based on these principles, we redesigned our entire brand identity. Redesigned items include stationery, a gift bag, a compendium box that houses the Property Investment Plan and Brand Book, a gift box that houses welcome gift items, the layout of the Property Investment Plan and the website. We even redesigned our head office and the DPN designed properties known as DPN CASA, Seconda and Allegra.
DPN Brand Book
Graphic Design - Publication
Gripped with fear, ill-informed or pre-held notions of paying off their own mortgage before having the capability to invest, many people leave their timing too late to start investing. At a time when digital is king, this printed book was designed as a tangible introduction to precede our first meeting with clients. It aims to explain in a simple but powerful message of how to build wealth through property. 
DPN Office Design
Interior Design - Corporate
Fashion house or financial services? The DPN office project is about adding luxury and style with a minimalist and bespoke approach to design. Inspiration has been taken from fashion houses such as Chanel, Armani and flagship retailers Aesop and Apple. The result is a beautiful place to work and engage with clients that exudes luxury and reflects our brand catch cry – Live the life you want.
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