City of Sydney 360 Posters
Advertising - Outdoor, Retail, POS
The City of Sydney is a Local Government Authority, which operates five truly beautiful and world-class pools, with attached fitness centres: Boy Charlton, Ian Thorpe, Victoria Park, Cook & Philip, and Prince Alfred Park. Previously, each facility sold their memberships independently and being a member of one did not provide members with access to any of the other facilities run by the City of Sydney. The opportunity for the City of Sydney was to create cross-facility membership offers that compete with other gyms with multiple locations (like local market leaders, Fitness First), as well as group training ‘bootcamps’. In a sense, there was an opportunity to create a ‘club’, brought to Sydney-siders by the City of Sydney. Membership to this ‘club’ could offer access to all of the pools, gyms facilities, classes, crèches and so on, at each of the facilities run by the City of Sydney.
ACON Ending HIV Campaign:
Advertising - Outdoor, Retail, POS
Over the past three years, the scientific and other communities of interest in the HIV sector have broadly accepted that with a combination of a massive escalation in testing rates, earlier treatment and in the presence of a sustained safe sex culture, it is feasible to see the virtual elimination of HIV by 2020.
Since 2013 ACON has been leading the way in raising awareness and starting positive discussions to end HIV transmissions in NSW. ACON has taken on this challenge to educate and mobilise the community about HIV through the multi-phased Ending HIV campaign.
PizzAperta
Graphic Design - Identity and Branding
As a long-term client, Manfredi approached Frost* Design, part of Frost*collective, with a brief for their latest restaurant venture at The Star in Sydney, Australia. Frost* Design were asked to develop and implement a new brand identity that would be integrated across visual signage, menus, uniforms and all other restaurant ephemera for this new venture.
Design Your Life
Graphic Design - Publication
Design Your Life is a publication that aims to inspire, motivate and lead by example. It features a range of interviews from renowned influencers including Scott Dadich, Editor of Wired, Place User Experience expert Natalie Slessor, trend forecaster and CEO of The Future Laboratory and LS:N Global, Chris Sanderson and David Allen founder of Getting Things Done®.
It also reveals some very raw accounts of Frost’s upbringing, including his struggle to beat a hyperactive growth hormone in his adolescence years that saw him battling to walk. It is that very same determination that has led to his present professional position as one of the world’s leading graphic designers, and in turn his recent success in tackling his personal health and wellbeing issues.
OzHarvest Annual Report
Graphic Design - Publication
OzHarvest is a non-for-profit charity operating in Australia that rescues excess food that would otherwise be discarded. This excess food is distributed to charities supporting the vulnerable in Sydney, Newcastle, Adelaide and Brisbane.
The OzHarvest annual report is a key communication tool for the charity to educate consumers on their important work and achievements on a yearly basis. It not only needs to showcase OzHarvest’s key food rescue data and required financial reporting, but also create top of mind consumer awareness of the growing food rescue industry. The response from Frost* Design, part of Frost*collective, was to design a memorable promotional piece with a life beyond that of a traditional annual report.
UTS Wayfinding and Signage (Frost*collective & BrandCulture)
Wayfinding
Urbanite and BrandCulture collaborated on the major overhaul and redesign of the wayfinding and signage systems for the city campus of The University of Technology, Sydney.
Over the last few years UTS has been a key contributor to the transformation of the southern gateway to the city’s CBD, with major developments to reinvent the campus and also the critical access point to Sydney’s CBD. As a campus sitting amongst commercial, retail, hospitality and residential spaces, UTS identified a key objective; critical to the success of the UTS Masterplan, was the need to address the fragmented nature of the campus itself. Leading the strategic planning, Urbanite, (part of Frost*collective) uncovered key insights through in-depth research and stake holder workshops, which formed the basis of the new wayfinding strategy covering nomenclature hierarchy, sign hierarchy and placement strategy, graphic layout for the signage and a pictogram family to ensure consistency of messages. After the development of strategy, design response and the brand manual, Urbanite partnered with BrandCulture to identify strategic opportunities to improve the user experience while delivering the prototype, production and installation phases.