Project Overview
Powerfront proudly presents the latest masterpiece – Toys"R"Us Australia (www.toysrus.com.au).
The brand new mega store offers more toys and games online with Australia-wide delivery. It is meticulously crafted to provide an unparalleled online shopping experience.
Need to see all products within a category? Check out the new mega menu. Looking for a recommendation? See the product’s rating and review to help you decide. Need to purchase a gift for your 3-year old cousin? Use the product finder to find the best match.
Visit www.toysrus.com.au now and enjoy the weekly online deal.
Project Commissioner
Project Creator
Team
Account Manager: Michael Browitt
Project Manager: Victoria Vinson
Digital Producer: Rangga Permana
Creative Designer: Derek Summers, Adam Walton
Interactive Designer: Michael Hansen, Alan Cole
Developer: Greg Platt, Remy Burney, Eric Ngadiman, Adrian Wilksch, Ashley Desilva, Stuart Gooding
System Engineer: Cody Jones
Project Brief
Toys"R"Us is one of the largest and most renowned toy and baby store chains in Australia. In 2009 they ventured into the eCommerce realm by launching a limited range online store.
In looking to expand their online offering, Toys"R"Us sought Powerfront's help and advice. Both decided to come up with a brand new online store reflecting the Toys”R”Us tradition of providing a great range of product to its customers.
The site quickly became one of our masterpiece creations. It showcased many advanced conversion features to boost the online sales while providing an unparalleled shopping experience. The conversion increased by more than 100% within the first month. Both Powerfront and Toys"R"Us are very satisfied with the results so far.
Project Need
The main product navigation is powered by mega menus, allowing visitors to directly jump to a specific product category in a single click. Visitors have the ability to rate products and leave a review on a product to recommend it to other shoppers. The advanced product finder simplifies your task to find the perfect gift for your 3-year old cousin. The product memoriser remembers your visited products and displays your top 4 on the home page for the next time you visit. Wish list allows visitors to create their own list and share it with their friends and families.
As a result, the conversion increased by more than 100% within the first month.
Design Challenge
The creative worked really hard to streamline these advanced features into colourful and attractive presentations for better usability especially for non-tech savvy visitors. And we nailed it. The website looks visually spectacular and easy to use.
Sustainability
Every Powerfront website, including Toys”R”Us is hosted in multiple virtual servers, instead of one physical server per site. The use of virtual server technology reduces the power usage while at the same time lower the carbon footprint. In the long run, it also helps reduces the cost of maintaining more physical servers.
Digital Experience - Website
This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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