[MDA2012]

2012 Melbourne Design Awards

Cardinia Village [DRAFT]

Winner 

Project Overview

How do you communicate a message of a new boutique and eclectic community, in a project brochure for an infill residential development site in Officer/Cardinia (Melbourne's outer South East)?

Project Commissioner

red23

Project Creator

Vive Group

Team

Justine Paul - Senior Designer
Pia Moore - Account Manager
Marianna Malkin - Account Director

Project Brief

This publication must entice the aspiring buying demographic to purchase in a soon-to-be developed eclectic and boutique lifestyle community.

The market was first home buyers aged 22-32, looking to start a family life and own their own home.

Project Innovation / Need

The brochure's hero design element takes a traditional suburban location map and creates a vintage enchanting village scene, used as a texture for cover and spreads.

The typical use of stock photography and vector design elements is avoided in this publication. We focused on area specific design, youthful composition within a fresh and friendly execution.

Design Challenge

The challenge with this project was a very limited budget allocated to imagery/photography. This meant the design and creative presentation had to sell a future residential community that also had nothing on the ground besides a grassy, open paddock.

Sustainability

Vive Group proudly donates 1% of sales revenue to biodiversity conservation and revegetation projects throughout Australia.

Since 2008, we have planted 14,488 trees.




This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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