2012 Melbourne Design Awards

Key Dates

Design institute of Australia 6 x 6 Speaker Night [DRAFT]

Photo Credit : Buro North

Project Overview

The Top 10x10 series is a fast paced, informative, showroom-based forum that attracts over 200 professional designers each year. Top 6x6 was held at Space Furniture's spectacular showroom in Richmond, facilitating both the social and educational aspects of the event. The theme for Top 6x6 was 'Design Icons'. Six of Australia's leading designers presented a personal selection of six of their favourite designs and the reasons for their choice. They could be environments, objects, graphics or experiences.

Project Commissioner

Design Institute of Australia

Project Creator

Büro North


Soren Luckins, David Williamson, Tim Dow

Project Brief

We were engaged by the Design Institute of Australia (DIA) to develop the identity and suite of graphic material for the annual speaker series. Given the strong reference to 6 for the event, we developed the logotype based on a 6x6 grid, with intersecting lines creating the shapes of the letterforms. The shapes have been separated onto 6 different coloured stocks, and lasercut to produce the layered image, creating a depth of graphic that is relevant to the audience of interior designers and architects.

Project Innovation / Need

The theory of semiotics was a driving force in the development of our concept; 6 speakers, 6 designs, 6 layers for one invitation. This idea was communicated through the material and cutting technique used to reveal the layered coloured stocks, and through exploration of this process we created a unique custom typeface and logo mark for the event.

Design Challenge

The concept was the defining driver in this design and demanded a high level of precision in the delivery of information. This was reinforced by the requirement for a significant amount of information in a limited amount of space. To achieve this level of precision we required a production method that would rely heavily on digital fabrication.


We set out to deliver a design solution that was not reliant on the conventional production method of printing which involves the use of toners, inks, dyes and solvents. Through experimentation with different paper stocks, we produced a design outcome solely through the use of the material and cutting techniques.

This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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