2012 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

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Key Dates

Model-Toolbox - Show what you’ve got [DRAFT]






Project Overview

It all started with the idea to give aspiring models a ‘virtual toolbox’ to hone their skill on their way to a professional career. In our initial research phase we asked several photographers how we could help young models as well as their photographers. The one thing all photographers criticized was a lack of posing skills. Interviews with agents and other professionals in the fashion industry revealed that many young models are not familiar with the ‘terminologies of the trade’. Goal: support photographers, agents and of course models by combining vital information and DIY-coaching in one intuitive app.




Mario Fischer – Project Management, Manuela K. Fischer – Account Management, Sabrina Hess / Oliver Dala – Programming, Peter Podpera – Photography, Marlies-Florence Pacik – Design

Project Brief

The Model-Toolbox App is a brand new model trainer and model guide designed for professionally models who want to work on their posing skills and develop their own unique style. Model-Toolbox is also a valuable tool for photographers to direct inexperienced models and show them alternative poses. The app is available for iOS and Android.

We deliberately chose a broad range of fresh and practicable poses for photo shootings and posing tips for this app. Many of these poses can be found in photos of leading international fashion magazines. Basically, the app shows you how to pose for pictures in a professional environment.

Project Innovation / Need

This app shows models how to pose correctly and find their own style by learning the basics from professionals. The poses included in the posing section are a best-of summary consistent with standard poses from various fashion magazines. They are divided in three categories: lying, sitting and standing poses. The poses of each category come with silhouettes, which clearly outline final positions for the respective poses. The actual image with the model helps you to get a better feeling for each pose. It is up to you to decide if you want to use these images just for inspiration or as guidelines for your friends to direct you to the right position. As soon as you are in the position you want to try out, your friend takes a picture of you via the Model Toolbox app. You always have the option to see the picture with or without the silhouette. Another essential part of this app provides basic information about industry-specific terminology. This dictionary includes the most frequently used terms from the world of modeling you need to know. This basic course includes vital trainings and information every model needs to know.

User Experience

The appealing visual design provides an intuitive, fun and user friendly interface that users find comfortable, easy and entertaining.

Some user feedback we have on iTunes and Google Play Store:

Photographer: “Good set of poses, and clear and clean, no distracting clothing detailing. Good size for galaxy note when viewing each pose. Recommend.”

“This is a really inspiring tool during photo sessions.”

“Great app, very useful”

“The girls in our sport camps love this app. They are posing all the time and taking photos from each other. Really cool app!”

“The app helps very much to show less experienced models a wide range of different poses during a shoot.”

Project Marketing

Our marketing efforts mainly concentrate on the social networks and traditional online marketing - including Facebook as well as Google ad-words.

It was also promoted via an international press release to the major companies, which focus on photography, modeling and fashion.

The general marketing tools such as below-the-line campaigns with flyers as well as a website www.model-toolbox.com with additional in-depth information and a making of video from the photo shooting for this app are currently in their final stages of development and will be launched shortly.

This category relates to fashion themed applications.
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