2012 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Tap2Pay [DRAFT]






Project Overview

Text2Pay, a leader in online payments using the mobile phone proudly presents Tap2Pay, a state of the art in-app payment solution for mobile devices!

Tap2Pay enables consumers to make single tap in-app purchases for donations, premium application features or virtual credits - easily and securely without requiring user credit cards details, user login or third-party registration.


Text2Pay Inc.


Text2Pay Inc.

Project Brief

Backed by mBill, a leading mobile billing company with over 10 years experience in Premium SMS and mobile payments, the team at Text2Pay created Tap2Pay to accommodate the consumer and Android/mobile application developer need for an easily executed in-app purchase solution!

The Tap2Pay solution not only enables consumers new app elements and fast, easy transaction options but developers a profitable platform to monetize their applications. The purchase is added to the user's phone bill.

In-app payments are made immediately available to consumers once Tap2Pay is integrated into the mobile developer's application. The purchase is then added to the users phone account. Developers simply integrate the Tap2Pay payment widget into their application with a simple API and Java library.

Project Innovation / Need

Tap2Pay is being rapidly adopted by consumers! With no credit cards or signup forms necessary, consumers can spend more time doing what they want! Tap2Pay offers very fast payment opportunities and is perfect for low-value; one-off, subscription and donation purchases.

Not only is Tap2Pay, a convenient purchase method but it does not exclude the unbanked population. With the purchase taken off the customers mobile phone balance, this method would potentially suit the in-app payment needs of the unbanked mobile subscriber population.

Before now, collecting payments was a problematic feature and functionality for developers. Fortunately, the Android platform now has now the Tap2Pay in-app payment solution available!

Tap2Pay offers single tap purchasing through carrier billing, built-in support for donations, one-off and subscription items along with virtual currency and virtual goods transactions.

With 95-100% coverage in over 70 countries, the ability to process transactions in 43 currencies and localization support for 22 languages, there is no need for any additional developer work.

Tap2Pay offers all the benefits of Text2Pay including a white labeled solution with global coverage and competitive revenue share rates.

User Experience

Tap2Pay does not require credit cards details, user login or third-party registration. It is as simple as accepting the payment and having the purchase added to the user's phone bill. When the user chooses what to buy, the developer makes one simple call to start the transaction and the user confirms this with a single tap on their mobile phone.

How it works!

1. User taps on the subscribe, purchase or unlock button of your app to activate the Tap2Pay payment library.

2. The Tap2Pay language, currency & localization module is displayed enabling the user to confirm their transaction.

3. User taps "Continue" to confirm their transaction.

4.The transaction is confirmed and requested services are provided to the user.

Project Marketing

Tap2Pay is a mobile payment platform that provides the customer a frictionless way to pay for goods and services using their mobile phone.

We've found great marketing success when promoting our brand at conferences. By sponsoring an event, it creates a sense of brand identity and publicity to push our brand in front of the pack. Face to face contact will always be the best marketing tool a company can use. By being on the ground, we can talk with our clients and really cater for their needs.

While we also use PR, online SEO and in-app advertising to great extents, we found great exposure with newsletter sponsorship. It provides worldwide coverage while being intertwined in the mobile payments stratosphere.

The category relates to applications developed to facilitate the transfer of funds over the mobile platform.
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