2011 Mobile Awards

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

Key Dates

Lemon & Lime - Events Platform [DRAFT]






Project Overview

Ultra awesome mobile apps for your next event. The worlds best platform for iPhone, Android and HTML 5 apps for festivals, clubs, expos and more.

2 years in development and now available for use by your venue or event.

Lemon & Lime are working with leading Australian festival organisers including

* Parklife
* Future Music
* SummaDayze
* Splendour in the Grass
* WOMADelaide

and our apps have been enjoyed many 100k's of downloads.


2moro mobile Pty Ltd


2moro mobile is a leading provider of innovative mobile applications and mobile campaigns. We began business in March 2008, and have quickly established a number of innovative mobile solutions for a diverse range of clients.

Project Brief

Festivals + Mobile Apps = Match Made in Heaven!

Lemon & Lime has been produced by Australia's most experienced app development company. 2moro mobile have developed over 100 apps for leading brands right across the globe.

Our team of highly talented developers and designers have been working hard on the platform over the last couple of years and through continuous refinement we are now the worlds leading mobile app event platform.

Lemon & Lime is being used by clients both locally here in Australia, as well as the UK and the US.

Our platform works for

* iPhone
* Android
* Blackberry
* Windows Phone 7
* HTML 5

Lemon & Lime is easy to use, feature rich and extremely cost effective.

Project Innovation / Need

When you're out and about attending an event you want up to date, accurate and relevant information. You won't have access to the website and a printed guide is out dated, stale and non-interactive.

Our mobile apps are the perfect companion to festivals and events.

Lemon & Lime produces beautiful, sexy & easy to use apps which feature

* Real-time information updates
* Artist / Performer bios
* Event schedule ordered by time, location, A-Z
* Book-marked favourites with integrated calendar alerts
* Interactive Venue / Event maps
* Augmented Reality
* Social Media integration for Twitter & Facebook
* News and Blog feeds
* Media galleries including Flickr, YouTube and Vimeo
* Ticketing integration
* Plus Much more

We support all smart phones in the marketplace and even provide a HTML 5 version of the app to make sure you reach everyone you possibly can.

Cut down on your printing costs and better still give your customers an app which works at night unlike your printed guide!

User Experience

Apps produced by Lemon & Lime regularly attract a 5/5 star rating on the Apple AppStore.

Our most recent app for "Splendour in the Grass" was downloaded ~ 30,000 times and enjoys a 5/5 star rating. More importantly people who used it kept coming back to it and used it for 30 seconds + each time.

The look and feel and layout of our apps has been refined over the last 2 years, through feedback from end users and festival organisers.

The back-end website is intuitive, powerful and importantly designed to be self service. Users can select from a range of templates to style themselves or request a custom development if they require features that we don’t currently support.

Quote from festival organiser - "The team understood and delivered against all our requirements. The app was a great success" - John Paul Talbot from Fuzzy Events

Quote from user - "Best festival app I've seen. Smoother interface" - Splendour in the Grass iPhone app

Project Marketing

Each application that has been developed using the Lemon & Lime platform draws heavily from Social Media platforms to help promote both the app and the Lemon & Lime platform.

We have found that users are particularly keen to share the itinerary that they create using the apps planner feature. A large majority of users share their plan on Facebook or via email and this buzz and excitement prompts other people to go and download the app themselves.

Currently the Lemon & Lime team are actively engaged in a grass roots campaign to reach out to any and all festivals, events, pubs & clubs, expos and any other organisation that might be interested in communicating with their audience using a mobile app.

This category relates to applications that are themed around music.
More Details