Project Overview
ShopScience is a well established consumer insights company specialising in the retail sector. We developed the brand essence ‘Translating insights into competitive advantage’ and then created a brand symbol to bring this idea to life. The structure of our brand symbol reflects ShopScience’s rigorous, systematic approach – information gathering, analysis, and ultimately, the translation of insights into improvement strategies. The feeling of precision that is created by the fine lines and the spectrum of colours elude to the visual language of science.
Project Commissioner
Project Creator
Team
Grant Davidson, Creative Director
Alan Morrison, Designer / Typographer
Leo Redgrave, Finished Artist
Project Brief
ShopScience is a well established research company specialising in the retail sector. Davidson were briefed to create an iconic brand identity for this business that leverages their positioning of a scientific approach to understanding consumer behavior.
Project Need
The typeface is a nod to the area of science as well as the colour spectrum in the symbol. The actual brand icon reflects the businesses unique methodology of information gathering, analysis, and ultimately, the translation of insights into improvement strategies. When a client is shown how the business approaches projects the symbol makes perfect sense.
Design Challenge
To create an interesting and memorable brand identity that is a visual reference to the positioning and offering of this unique research company.
Sustainability
We encourage our clients to always print on sustainable materials.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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