Project Overview
Shop Ethical! is the most popular digital guide to ethical shopping in Australia. It has been designed to provide consumers with the easiest way to make informed shopping decisions.
This app empowers consumers to shop ethically, send a strong message for change and help support the practices that make our world a better place to live in.
Shop Ethical! is one of the highest rated apps in the app store with consistent 5 star reviews.
Project Commissioner
Project Creator
Team
Outware Mobile
Project Brief
Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile.
The Shop Ethical! app uses the latest data from the Ethical Consumer Guide website (ethical.org.au) and is also available as a book, The Guide to Ethical Supermarket Shopping. Company ratings are based on information gathered from over 30 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Responsible Shopper and Friends of the Earth.
The Shop Ethical! app provides consumers instant access to over 3,800 products with related company information and lets them make an informed and ethical decision whenever they shop.
By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.
The Shop Ethical! app features the most up to date data from the Ethical Consumer Guide including two new categories, Meat and Toys plus many other additions including:
- Additional Important Issues added
- Animal Ingredients information by product type
- Improved company assessment display
- Improved Industry Alert display
Project Need
Shop Ethical! is innovative because it refines a huge amount of information into an extremely simple resource for shoppers.
Never before have shoppers been able to quickly and easily make a decision on which products to buy based on a companies ethical practices.
The app has been designed from the ground up to be intuitive. Shoppers can make quick decisions as they shop, or drill down into minute detail about company practices.
The app empowers users to share information or easily get into contact with a company.
Shop Ethical! is available as a native app on iPhone and Android.
User Experience
Users report a strong sense of empowerment and delight.
Some selection of customer reviews:
"This is the best app, I never go shopping without it. It feels so good to know where your money is going and not support companies that do bad things and support companies that do good things. A must have app for anyone who wants to make their dollar count towards their values."
"Easy to use, well layed out app, with no crap in between you and the the information you paid for."
"This should come preloaded on all Australian smartphones."
Project Marketing
Shop Ethical! 2011 was one of the iTunes Rewind Apps of the year for 2011 and so was Shop Ethical! 2010.
Shop Ethical! benefits from the strong Shop Ethical! brand and loyalty of existing users.
Hundreds of 5 star reviews have led to the app being featured in the app store raising its profile.
Shop Ethical! has consistently been in the top 10 apps in the Reference category of the app store.
Lots of media interest including a feature on Channel 7 news.
Not For Profit
This category recognises applications developed for Not-For-Profit organisations and charities.
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