Design Champion
PepsiCo
Maker Overnight Oats
Graphic Design - Three Dimensional | Commissioner: PepsiCo | Creator: PepsiCo Design & Innovation
Breakfast is the most important meal of the day, but these days it can be hard to fit it in. Getting all the ingredients and putting together delicious recipes can be difficult and time consuming. Maker Overnight Oats was designed to reflect the minimal effort required to make a great, nutritious breakfast. Maker Oats are available in three unique flavors: Mulberry & Chia, Banana & Coffee and Apple & Coconut. Each 100% recyclable starter kit comes with a sleek, refillable glass jar and one serving of overnight oats.
Brisk x Marvel Studios: Wakanda Forever Special Edition Package
Marketing - Branded Experience | Commissioner: PepsiCo | Creator: PepsiCo Design & Innovation
To celebrate the premiere of Marvel Studios’ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique product design. We wanted to create something original, memorable and authentically relevant to the brand purpose while celebrating the blockbuster film and its important moment in culture. The high-tech package includes a magnetic carton with fully-printed, HiLight – Smart LED® lights that illuminate when activated to reveal Wakandan script and set the stage for the Brisk Black Panther can. It was important to design a package that drives buzz organically, encourages interaction online, and is sought after by consumers.
LIFEWTR Series 4, 5, 6
Graphic Design - Three Dimensional | Commissioner: PepsiCo | Creator: PepsiCo Design & Innovation
LIFEWTR is a purpose-driven brand, driven by design, that provides a premium bottled water experience by fusing creativity and purpose to serve as a source of inspiration and hydration. More than water, LIFEWTR is a platform for emerging artists. Design is at the heart of the brand, foremost on the bottle, and in how it communicates through artists and brand content, in store, and at live events.
LIFEWTR first launched in the U.S. in January 2017. In 2018, LIFEWTR released three different series, each raising awareness around a cultural anchor that is relevant to society and featuring the work of three emerging artists working in that space.
PepsiCO LOVE IT. LIVE IT. Campaign
Marketing - Branded Experience | Commissioner: PepsiCo | Creator: PepsiCo
Painting the world Blue: PEPSI® Loves and Lives football with its global 2018 campaign.
New global TV commercial brings football and its star players to the streets and iconic photography x localized artwork tells a personal story about the world’s best players, including longtime Pepsi ambassador Leo Messi.
.png)
