Image Credit : Áine Cain / Business Insider / IKEA
Project Overview
IKEA's Planning Studio in Manhattan is small-format, urban centred store focusing on small spaces, and in-depth kitchen and bathroom design.
Organisation
Project Context
The Planning Studio is part of a new IKEA global city centre approach, which marks the beginning of an ongoing transformation and commitment to bring the brand into the heart of urban areas.
It is the latest example of how IKEA is reaching customers in new ways that are more accessible and more personalised. The Planning Studio will focus on urban living and small spaces, giving customers the opportunity to discover, select and order IKEA products.
Project Innovation
At approximately 5% the size of a normal IKEA store, the Manhattan Planning Studio is a response the realities of urban life, and offers a scaled-down, optimised showroom experience, as opposed to the traditional walk through warehouse model of a regular store, which is unsuitable for the inner city.
The Planning Studio is centred around ever-popular IKEA displays, which in this instance focus on smart design solutions for small space, and are inspired by the floor plans of actual New York City studio apartments.
These displays allow customers to visualise the flexibility of a select range of IKEA products within an applicable context - that of a smaller living space.
Additionally, customers can get one-on-one help with kitchen design, bedroom projects, and other small space living solutions by talking with an IKEA home planner or IKEA kitchen planner in-store.
Commercial - Experience
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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