Image Credit : Volkswagen
Project Overview
The Volkswagen ID.BUGGY is the latest of a line of concept vehicles designed to demonstrate the potential and versatility of Volkswagen's Modular Electric Drive Kit (MEB) platform.
Organisation
Project Context
The introduction of the Modular Transverse Matrix (MQB) into automotive architecture back in 2012 represented a radical revolution in system technology. A flexible modular system superseded the platform principle, making vehicle production even more efficient.
Then in 2015, Volkswagen began work on the Modular Electrification Toolkit (MEB) with the view of producing a platform on which to build a wide range of efficient and affordable e-vehicles for the mass market - which was not a key objective at the time the MQB was introduced.
Project Innovation
The ID.BUGGY makes clever use of its modular chassis with the ability to convert the vehicle from a two-seater to a 2+2, and the removable upper body, which opens up a world of possibilities for third-party manufacturers, as the original Meyers Manx kit did for the first Volkswagen buggies.
The exterior design draws inspiration from the fibreglass magic of the ‘60s with a dramatic curve upward from front to rear, with off-road tires on 18-inch wheels and increased ground clearance from other MEB concepts.
The ID.BUGGY concept isn’t just a curvy car. The original dune buggies were made possible by the construction of the original Volkswagen Beetle, which made it simple to put custom bodywork on top of the Beetle’s running gear. The ID.BUGGY has been designed to help make similar moves possible with the MEB chassis for the first time with a body that can be removed after purchase due to a minimum of tech sensors – which can allow the 21st-century successors of buggy pioneer, Bruce Meyers, to take the ID.BUGGY into new directions.
Officially, the ID.BUGGY is just an idea of how the MEB chassis could produce driving fun, not an actual production vehicle. But the flexibility of Volkswagen’s future electric vehicles mean an electric beach buggy could become a sight on the shores once more.
Commercial - Object
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The object category celebrates creative and innovative design for an object or product. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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