Image Credit : Amazon
Project Overview
Amazon Go is a new kind of store with no checkout required. Amazon created the world’s most advanced shopping technology so you never have to wait in line. With the Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout.
Organisation
Project Context
Amazon offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made by their chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. For a quick home-cooked dinner, pick up one of the chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.
All you need is an Amazon account, the free Amazon Go app, and a recent-generation iPhone or Android phone. You can find the Amazon Go app on the Apple App Store, Google Play, and Amazon Appstore.
When you arrive, use the app to enter the store, then feel free to put your phone away—you don’t need it to shop. Then just browse and shop like you would at any other store. Once you’re done shopping, you’re on your way! No lines, no checkout.
Project Innovation
Amazon asked themselves: what if they could create a shopping experience with no lines and no checkout? Could they push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Their answer to those questions is Amazon Go and Just Walk Out Shopping.
Design Challenge
Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll send you a receipt and charge your Amazon account.
Commercial - Experience
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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