Project Overview
Adidas Originals and the BVG - Berlin's transport provider - collaborated on the EQT Support 93 / Berlin sneaker. The pattern of the BVG seat covers serves as a design element of the sneaker and makes it one Collector's item. In addition, a BVG annual ticket is incorporated in the tongue of the limited edition model, and is valid until 31 December 2018, if the shoes are worn.
Project Commissioner
Project Creator
BVG - Berliner Verkehrsbetriebe
Team
Collaboration between Adidas and BVG Berliner Verkehrsbetriebe
Project Innovation
The EQT Support 93 / Berlin features a black mesh surface and white
BOOST ™ midsole. The iconic three stripes in black contrast with the
BVG yellow laces and a white leather panel on the outside.
Limited to 500 pairs, the sneaker sold out within hours after its release in January 2018.
Commercial - Experience
Commercial projects recognises that design is the means to create meaningful experiences for users, create value for people and drive profit for businesses.
The experience design category celebrates designed journeys, services, events and processes where the focus is placed on the experiences of the user. Consideration is given according to the design context and need, design innovation and the application of human centred design principles.
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