Project Overview
Cancer Council Victoria, The Action on Obesity Collective and Bupa required a new website to better communicate key evidence on trends, impacts, treatments and prevention of obesity, with a clear goal to support action and address the issue of obesity in Australia.
The Obesity Evidence Hub forms a continuing effort to provide the most relevant and proven data and research on obesity in Australia and around the globe. The website is a leader in the digital research field of obesity in Australian adults, children and Aboriginal and Torres Strait Islander Peoples, providing an engaging experience for researchers, journalists, academics and health service practitioners.
Northmost created a brand and intuitive website experience for the Obesity Evidence Hub, to ensure all audiences found research and key findings with little effort. The site presents relevant data in responsive, AA accessible, content managed graphs, with the ability to share, copy and reference data throughout the site.
Project Commissioner
Project Creator
Team
Beth Walsh - Creative Director
Michael Walsh - Technical Director
Project Brief
Previously, to find data, research and evidence on obesity, researchers would have to scan the internet and research papers, looking at various sources and synthesising small fractions of evidence for their requirements. The brief for The Obesity Evidence Hub was to bring together the latest evidence on obesity prevention in one location to help support reform and policies.
The new site would increase the efficiency and effectiveness of obesity prevention and treatment efforts in Australia by providing accurate, substantiated and timely information to assist those working in the field.
Cancer Council Victoria also wanted to move away from a traditional chapter based solution that previous research hubs had used to a more user friendly solution, utilising categories, filtering, engaging graphs and sharing features to support the user experience.
Technical requirements for the Obesity Evidence Hub included AA compliance, responsive, a custom developed graphing and citations management system and the ability for users to easily share data and research.
Project Need
With obesity one of the fastest growing epidemics in Australia, The Obesity Evidence Hub would provide researchers up to date, relevant data and information on trends and prevention of obesity in Australian Adults, Children and Aboriginal and Torres Strait Islander Peoples.
The website would source, analyse and synthesise the latest evidence on obesity prevention and treatment and provide high quality, authoritative and reliable information in a single location.
As a first step a brand needed to be defined, including logo and digital vision. The brand was extended through the user experience, providing colour coded sections based on the grouping of data. The website would have little imagery, so the design solution had to provide a visually engaging experience as well as interesting graphical data that could be shared.
A fully customisable, AA, responsive graphing system was required to enable content editors the ability to quickly add, edit and update data in the site. The graphs were colour coded by section and had the ability to be shared through an image snapshot, data table or highlighted passage of content.
A citation management system was also required, allowing content editors the ability to add, edit or delete citations and dynamically update any other citations and references on the page.
User Experience
Cancer Council Victoria provided extensive research to support the user experience. As a research hub, it was critical that information within the site was authoritative, reliable and high quality - all factors taken into consideration for the content strategy and user experience.
Analysis defined a need to provide researchers the ability to quickly disseminate data on any page, share, reference and digest the evidence. The result was a content and graphing approach that visually defined each piece of data as a scannable section.
Content editors had a lot of requirements to ensure data entry was easy to do and was visually engaging. A custom graphing solution was developed, translating tabular content entered in the CMS to a number of different, AA accessible, responsive graph options. To tie the overall aesthetics of the site together, each section was colour coded, including any graphs on the page. The result was visually engaging data and graphs, sharable and interesting enough to be referenced by the audience.
Dynamic citations were a major requirement for the site. A custom citation solution was developed allowing content editors to easily add, edit or delete citations without a manual page review.
The website provides an engaging research experience where researchers can find evidence on obesity prevention and treatment and easily share and reference data to further support reform. It provides Cancer Council Victoria a leading research hub that will continue to inform audiences of the latest evidence on obesity in Australia.
Project Marketing
The website was launched nationally by Cancer Council Victoria in partnership with The Action on Obesity Collective and Bupa. The website will be linked from all partner websites and referenced globally as the primary source of research on Australian obesity.
The website will continue to play a major role as an authoritative, up to date, reliable destination to find the latest evidence on obesity and to continue supporting the reform agenda in Australia.
Project Privacy
No login or registration is required to access the research on this website. Research and data is public information that can be shared, referenced and utilised by an individual or organisation requiring access to this information.
Digital - Health
From ground-breaking apps accelerating medical research to apps helping consumers make healthier choices, we're looking for apps that are making health information and medical services more accessible to all.
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