Project Overview
How to equip a local 'David' in the telco space with the tools to successfully take on the 'Goliaths' (Telstra, Optus etc) in the category.
Project Commissioner
Project Creator
Team
Chris Shurey
Rob Quick
Bruce Paroissien
Taz Pirbhai
Jeremy King
Steve Wells
Project Brief
Activ8me has been operating for over 15 years, proudly 100% Australian owned with all staff based in Australia. They entered the market recognising the critical need to connect people in rural areas, quickly positioning Activ8me Australia’s largest satellite broadband provider. Whilst the brand was a success story, it needed help defining its' point of difference, and modernising its' visual identity.
Project Innovation/Need
Through our strategic process, we identified a mission for the brand: "to empower more people, businesses and communities in Australia to grow and prosper by connecting and maintaining the best and most reliable services in remote, rural and regional centres". Being Australian owned, and the only true specialist in non-metro areas, only Activ8me can truly deliver against this mission. If you live in these areas, Activ8me 'has your back'.
Design Challenge
A total rebirth for the brand. A new logo, and associated visual identity that stretched across all brand and comms materials that we designed. A new brand spokesperson - an animated character called M8 who features across all brand touchpoints. A fully integrated campaign that includes TV, radio, print, POS/ collateral, digital assets. All making the brand look, feel and behave like the category leader that it is.
Effectiveness
The rebrand has only been in market for a couple of months, but the initial support for the brand (boith internally and externally) has been exceptional, with traffic to website and new proposect enquiries at all-time high levels.
Graphic Design - Identity and Branding - Retail
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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