Start The Conversation
Film, Video, Viral
The Victorian Government’s Working Group of ‘Supporting Patients to be Smokefree’, led by Alfred Health, approached Immediacy for a creative solution to help health professionals to overcome their concerns about starting the conversation with their patients about smoking.
The point of the short film was to demonstrate that many patients really want to have that conversation and have the support of their clinician. The film challenges the commonly held misperception of clinicians through real life stories. That is where the power of the film lies in changing behaviour.
Also, the irony is that the film asks clinicians to change their behaviours – not the smoking patient – in effect, reversing the traditional roles.
The key communication was further expanded to include other platforms designed by the Immediacy team such as a web microsite, web banners, screen saver, a display banner and postcards.
ResourceSmart Schools awards 2014
Event Experience
Sustainability Victoria’s ResourceSmart School Awards recognises the achievements of Victorian primary and secondary schools in sustainability. It has become a prestigious Awards program that highlights and encourages resource efficiency in Victorian Schools. The Awards event included both a student led forum and a formal awards ceremony.
An important element for the event was the theme that relayed a key message and a provided a platform for the graphic design that was fun, vibrant and appropriate for the audience. The theme was ‘Ideas + Action = Change’ which was a play on a maths equation and a winning formula. The use of the plus & equals symbols was easy to re-call, results driven and communicated that we can all contribute for the right outcome.
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