2014 Melbourne Design Awards

Mayfield Lamps 2014/15 Catalogue [DRAFT]



Project Overview

Mayfield Lamps wanted to produce a showpiece catalogue to help celebrate its 70th year in business.

Project Commissioner

Mayfield Lamps

Project Creator

Vive Group

Project Brief

The annual Mayfield Lamps catalogue is an important communications and sales tool that generates significant enquiries and sales.

Vive Group was engaged to develop an exciting, visually stimulating catalogue that would be used for the 2014/15 financial year.

Project Innovation/Need

We took inspiration from Mayfield Lamps' history, heritage and continued innovation.

To ensure we met the tight deadlines, Vive Group developed a project plan and undertook concept development collaboratively within the studio to half the time it normally takes to develop the catalogue's structure and pagination.

Design Challenge

A key challenge was a very limited and tight timeframe for design and production. It was also a complex process with hundreds of items and descriptive material that needed to be grouped within certain sections for practical, functional use yet maintaining a high-level of design and creative ethos.


The 2014/15 Mayfield Lamps catalogue has set new standards for our client and they are experiencing an unprecedented level of enquiries and forward sales.

It is also a wonderful showpiece for their 70th Anniversary!

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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