[MDA2012]

2012 Melbourne Design Awards

Key Dates

Category Listing - VISUAL

Advertising - POS


This award recognises visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to clarity of communication and the matching of information style to audience.  

 

Graphic Design - Corporate Identity and Branding


This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.   

 

Graphic Design - Three Dimensional


This award recognises traditional or digital visual representation of ideas and messages used in packaging design. Consideration given to: 

  • clarity of communication and the matching information style to audience; 
  • the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements; 
  • the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and 
  • the relationship to the anatomy of the structural design.
  

 

Graphic Design - Publication


This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.   

 

Graphic Design - Environmental


This award recognises the intersection of communication design and the built environment, and is concerned with the visual aspects of wayfinding, communication identity and brands, information design and shaping the idea of place. Consideration given to clarity of communication and the matching information style to audience.
  

 

Graphic Design - Illustration and Type


This award recognises traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.   

 

Motion


This award recognises visual and audio communication in the form of advertisements, short films and music videos that place an emphasis on design values.