[MDA2012]

2012 Melbourne Design Awards

Key Dates

Category Listing - EXPERIENCES

Digital Experience - Mobile


This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Website


This award recongises innovation and unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.


Judging Note : Judging for this category will be finalised on Monday 27th August and Finalists will be announced on Tuesday 28th August.
  

 

Event Experience - Consumer


This award recognises the best design event for the general public and design consumers.   

 

Visual Merchandising


This award recognises the developing of floor plans and three dimensional displays to maximise sales. Consideration given to attracting, engaging and motivating customers to make purchases. Consideration given to use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.  

 

Wayfinding


This award recognises the role of design in the ways people orient themselves in physical space, and navigate from place to place. Consideration given to signage and other graphic communication, clues in the building's spatial grammar, logical space planning, audible communication, tactile elements and provision for special-needs users.