[LON18]

2018 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Best Design Studio: 5 to 20

Don't Panic Partners

Apt

Graphic Design - Identity and Branding | Creator: Don't Panic Partners | Commissioner: Paradigm Land

Addressing the pressing issue of affordably priced housing in London, we came up with a new way of living for an audience that has given up on ‘stuff’. We developed a brand strategy and identity for a development of micro-units, that turned small spaces into a big opportunity. By maximising every millimetre, minimising all that fancy fuss, and turning an apartment into an experience, we were able to convince a generation of non-buyers to buy their first home.

Silver 

 

SOMNAI

Graphic Design - Environmental  | Creator: Don't Panic Partners | Commissioner: Ellipsis Entertainment

How do you brand an unbrandable experience? We were asked by dotdotdot to launch their first augmented-reality show based around the elusive concepts of sleep and Artificial Intelligence – but without giving the experience away. So we created an intriguing brand for SOMNAI – both the name of the experience, and the fictional company within it – that set out to entice our audience, then turn expectations on their heads. With a playful tone of voice, otherworldly art direction, and a tech-inspired logo, we were able to get people hooked – clamouring to buy tickets for something they didn’t quite understand.

Gold