2016 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design




Silver Winner 

Project Overview

Grip: Internet-Enabled Virtual Coaching Experience. Grip is our answer to how virtual reality and the Internet of Things (IoT) can work together to grow grassroots sport.



Project Brief

You’re at your local climbing wall in the middle of a gruelling bouldering session. You’re sweaty. You’re frustrated. No matter how you contort yourself, or how much effort you put in, you just can’t figure out how to do the final move of the problem you’ve been working on for a week. What if you had an expert coach standing beside you, and a world class athlete demonstrating her technique? Think that might just do it?

Uniform has explored and experimented with team sports such as football and cricket. These sports are a passion of ours, and of numerous brands we work with. But what about those of us who like a different kind of sport? The lone hillwalkers, swimmers, yoga enthusiasts and climbers? What does grassroots participation look like here and how can we grow it?

Enter Grip.

This can be any new service or application from a start-up to an industry leader. It’s not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.
More Details