2016 London Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

Westminster Business Council Website [DRAFT]



Project Overview

Westminster Business Council was introduced to Cascade Studio after working with thir parent organisation to support the opening of a new local office for Cascade Group in Westminster.

After almost 10 years of successfully helping businesses to flourish in the Westminster area, they needed a new brand identity which would more effectively portray who they were and what they did to increase membership subscriptions.

A Wordpress backend was chosen to support the project because the availability of high-quality membership and events plug-ins allowed a lot to be functionality to be deployed within a limited budget.

Project Commissioner

Westminster Business Council

Project Creator

Cascade Studio



Jennifer Adler-Potts, Head of Creative, Cascade Studio
Matt Burgin, Senior Creative, Cascade Studio
Les Bexfield, Account Manager, Casade Group
Sophie Shrubsole, Head of Operations, Westminster Business Council
James Roycroft-Davis, Head of Communications, Westminster Business Council

Project also includes the following plug-ins:
Buddypress plug-in by The Buddypress Community
S2Member Pro by Websharks
Events Manager Pro plug-in by NetWebLogic
The Newsletter plug-in by Stefano Lissa

Contact form 7 by Takayuki Miyoshi

Project Brief

As a key part of their rebrand, they needed a website which would streamline their productivity as staff were continually stretched manually supporting member requests and conducting simple admin tasks. The new website whould automate as much of this as possible including; registrations and contact detail updates, event bookings and management, member only content and online support request applications.

Project Need

• A website design which showcases the WBC capability to connect businesses and help them grown and support new PR initiatives
• A website that can handle membership subscriptions via online payment to reduce administration time by WBC team
• A website that enables event registrations and management to improve communications
• A website that will improve communications and better presented email newsletters to members
• Online member profile self-management and member self-promotion opportunities that don't require WBC staff time to implement
• A website that is ‘sticky’, encourages member interaction and adds value to WBC membership.
• Different user levels to have access to different content depending on membership level

User Experience

• Exceptional member feedback on new
• 12% increase in paid for memberships
• Over 170 new SME member registrations
• Newsletter subscribers up by 62%
• Event attendance and bookings up
• Staff administration requirements drastically reduced

Project Marketing

Marketing for this project has simply been organic and social media based with WBC's membership and subscriber base growing through word-of-mouth.

Project Privacy


From managing personnel, project management and customised apps and tools for specific business processes and tasks, what will stand out here will be those that make it easier for businesses to run both day to day operations and improve their business functionality and efficiency.
More Details