[GOV21]

Category Listing - Tag: Retail

Marketing - Outdoor, Retail, POS

This award celebrates creative and innovative design for visual communications and display including traditional and digital signage and three dimensional displays in outdoor, retail or point of sale contexts that inform and engage an audience about products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.  

 

Service Design - Retail

This award celebrates creative and innovative design in the government retail environment. Consideration given to attracting, engaging and motivating customers to make purchases, the use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.  

 

Digital - Retail & Shopping

Digital design that makes our online retail experiences seamless and enjoyable or have that Wow factor is what will stand out here.