Image Credit : Kate Gordes-Watson
Project Overview
Clipsal by Schneider Electric’s new Wiser smart home product range is a scalable, automated smart home solution that lets the user control almost anything in a home with a smartphone or voice assistant.
From opening blinds and closing blinds, to adjusting air-conditioning, dimming lights, or turning appliances on or off, the Wiser range allows the user to adjust their environment to suit their needs. It can also provide warnings for abnormal situations, such as when motion is detected inside a house, or when there is water leakage, or high levels of heat or humidity. Wiser also allows the user to program combinations of settings, based around the smart home products they have in their home.
Clipsal wanted to provide customers with a virtual smart home tour to showcase the Wiser range. To realise this vision, it enlisted the help of Luminary and a 3D visualisation studio called Plattar.
Project Commissioner
Project Creator
Team
Account Director: Adam Griffith
Producer: Emma Stewart
Strategist: Emma Andrews
Design: Thom Bransom, Mark McManus
Front End: Allen Chen, Amelia Davis
Back End: Chris Coppin, Nattawut Comlon, Hadi Wijaya
Project Brief
With the retail experience increasingly transcending the showroom environment, Clipsal by Schneider Electric was looking for a way to demonstrate the value of its new Wiser Smart Home product range to customers through 3D visualisation.
Project Need
In the past, Clipsal would have relied predominantly on its physical showrooms to demonstrate a new product range. However, with many of its customers affected by pandemic-related lockdowns at the time of the launch of the Wiser range, and with a general shift towards the convenience of online shopping, the company wanted to enable its customers to experience the range in a virtual setting.
User Experience
One of the main features of the Wiser range that Clipsal wanted to showcase in the Virtual Smart Home was the use of 'Moments'. Moments allow the user to program combinations of settings, based around the smart home products they have in their home. So, for example, a ‘Movie Time’ Moment might be set to lower the lighting in the living room, close the blinds and turn the home entertainment system on.
One of the challenges of creating such a feature-rich 3D animated experience is that it can be quite demanding on the device being used to operate it. In order to ensure that it didn’t cause older mobile devices to crash, lazy loading was introduced for JS modules. This means that only the scripts required for each particular page would be loaded at any one time. This reduced browser UI memory usage by around 35 percent, bringing the main script size down by roughly 75 percent and resulting in much faster load speeds and user interaction.
Project Marketing
Clipsal’s Virtual Smart Home has been promoted through the Clipsal website and via point of sale material at wholesale locations.
Project Privacy
Schneider Electric Australia manages any personal information in a transparent and open manner in accordance with applicable laws on data privacy protection and data security, in particular the Australian Privacy Principles and the international privacy laws. More information on the company’s privacy policy can be found here: https://www.se.com/au/en/about-us/legal/privacy-policy.jsp
Digital - Home & Living
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