Project Overview

Design team based on the concept of 'Brand DNA Evolution', interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development.
The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 'Inner summoning' of individuals.
It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.

Project Commissioner

PONE Architecture

Project Creator

PONE Architecture

Project Brief

Fusion Fitness plans to establish a flagship club with world-class facilities and experience in q-plex Shenzhen with a brand new concept for fitness. Taking this opportunity, we intend to plan commercial growth with an eye on consumption potential, give full play to people as the most active factor in outward bound experience, and redefine the traditional fitness space with the stacking of one-way 'turbid' symbols.

As for how to design a dynamic fitness venue in a core commercial complex, PONE Architecture, based on the concept of 'Brand DNA Evolution', interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development.
The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 'Inner summoning' of individuals.

This revolutionary concept of brand DNA is not a simple vertical superposition of functions and superficial visual perception, but an experience of painstaking efforts to uncover the hidden truth for rebirth. It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.

Project Innovation/Need

The core DNA of a fitness venue lies in its inspiration and motivation for fitness.Fusion: an essential form, serving as a way of synesthesia. It constitutes a pure and meaningful segment in the straightforward commercial flow. Its translated erosion and decomposition precisely resemble the progressive transition from physical movement to 'Emotional pursuit' towards the innermost value during physical exercise. 'Fusion' means the state of energy release, while 'Fitness' means the place where energy is vitalized.

Design Challenge

Challenge: the installation of the wall of the stair is restrained by the space size, which has a sophiscated relationship with the ceiling and the building wall, so it poses a problem to the construction.
Solution: by analyzing the situation, the designer and the workers decided to cut the volume of the building wall and the ceiling, without destroying the spatial effect. Also, we reorganized the electric wires of the original volume, and finally connected and fixed them.

Sustainability

The design intends to explore intrinsic motivation of fitness and wellness. PONE Architecture puts people’s experience first and highlights the reaction of individuals working out in the space from 'Physical Activation' for energy-releasing to the 'Self-progression' on vitality to convey the concepts about personal health and sustainability as well as contributing to the topology, activation and reflection about the future consumption value and the prototype of commercial entities of fitness space. We intend to combine the commercial growth with consumption potential and redefine the traditional fitness space with the stacking of one-way 'turbid' symbols.