Project Overview
In life, it’s often not the large scale events but rather the smaller moments which matter. Cara 96 Mathoura Rd Toorak.
Project Commissioner
Project Creator
Team
CANYON Studio
Andreas Angelatos – Angelatos Group
Graham Morrison – Bruce Henderson Architects
Marcus Chiminello – Marshall White
Renders – Gavin Scott 3D
Photography – Sarah Ewing Agency - Kristoffer Paulsen
Video – SIRAP Motion Lab
Production – Rothfield Print Management – Paul Levy
Project Brief
Designed by Bruce Henderson Architecture and Interiors there was a strong focus on the considered, the crafted and the curated.
A considered approach was required to help market this collection of nine finely detailed residences in Toorak.
Project Innovation/Need
In a competitive market to create an approach that would connect with purchasers on an emotional level, creating engagement and driving enquiry.
Design Challenge
Providing bespoke content to highlight some of lifes best moments in new and captivating ways. We developed a series of short filmed vignettes depicting key life moments: First impressions, Quiet Serenity, Earthly Delights and Lasting Memories.
It’s the little things that make a house a home.
Effectiveness
In a very tough market 60% of CARA was sold within 4 weeks.
Graphic Design - Identity and Branding - Property
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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