Project Overview

“Coffee Cup Rides” is an exhibition held on 7-9 Jan 2019 in Hong Kong Convention and Exhibition Centre (HKCEC), the Hong Kong International Licensing Show 2019. The purpose of this fair is to promote original designs and licensable creative content IPs. Designers can share their bright ideas freely and let their creative synergies collide here. The image of the organizer was young, creative and energetic. As the request from the client, the theme color was yellow which is the color of their logo. The design was in bright and warm color to present the image. The concept of the design came from the signature facilities of theme park, coffee cup ride, which is a place was full of imagination and happiness. Each of the booth like a gallery of the designer and present their mind through the graphic. The irregular floor plan arrangement made the exhibition unique.

Project Commissioner

The Innovative Entrepreneur Association

Project Creator

Hong Kong Trade Development Council - Exhibition Services

Project Brief

The idea was inspirited by the signature theme park facilities, coffee cup rides. Theme park was a place full of joyful and imagination like design process. There were colorful and painted with patterns. Although the structure of ever cup was the same, the different pattern and colors applied to make every cup unique. Therefore, we use coffee cup rides to be our design reference. Each of the individual booth like the gallery of designer and present their mind through the graphic. They were talking in different stories and explored by the others.

Project Innovation/Need

The concept of the design came from the signature facilities of theme park, coffee cup ride, which is a place was full of imagination and happiness. Compared with the previous design, it was unique and attractive, even the color and design. The special arrangement of the floor plan symbolized as creative and unlimited imagination. Each designer had their own booth and decorated by themselves. Although the structure was the same, they could mount posters in the panel to emphasize their personalization. The design used semi-open space concept which enlarge visual spacing and welcome others. The structure was simple and airy. Because of the limited space for a booth, we used hollow pattern at the bottom which maximize the visual space. Unequal height level was the detail which makes the design interesting.

Design Challenge

The most challenging part of the design was to provide lots of function into a limited space. The size of a booth was around three meters diameter. As the client request, booth needed to fulfill meeting, display and storage functions. Therefore, we simplified the design and made every part functional. The other challenge was color selection of the design. High saturation color may distract attention from the creation of designer which is colorful and delicate. We applied the theme color in the mat and keep the structure in clear and simple that visitors can focus on it.

Sustainability

The main structure of a booth used wood and metal. Yellow is primary color and we selected white to be a secondary color. It is sharp and energetic. Because of the limited budget, we kept the design simple and minimize the material selection.