[MEL17]

2017 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

 
Image Credit : Jaime Diaz-Berrio

Gold 

Project Overview

Bergman and Co and Please Please Please help Habituel and Morphological. It’s basically a husband and wife team helping a husband and wife team.
Combine crusty bread, canele, coffee roasting and kids cloths, voila you have the clever collaboration between Phil Sexton of Giant Steps winery and his wife Donna Sexton, an experienced children’s clothing designer and maker.

Project Commissioner

Habituel & Morphological

Project Creator

Bergman and Co

Team

Wendy Bergman
Ineke Hutter
Jack Monte
Paul Grummisch

Project Brief

Phil and Donna wanted a space to amalgamate their passions under the same roof, and in a way that smoothly transitioned between the two. ‘Do what you did at Giant Steps but don’t do it like Giant Steps’.
A bakery and cafe on the ground floor, clothing and coffee roasting on the first, oh, and an outside pizza oven and sitting area up there as well! Soft and light industrial is the feel with a little bit of rustic to match their locally famous crusty bread. Reading between the brief…..you’ll find Giant Steps’ little sister, all grown up and independent.

Project Innovation/Need

The open ceiling above the café area and open plan in the clothing store was designed to entice the café patrons to look up and go explore. The connectivity between the multitude of bespoke steel and timber joinery pieces on both floors meant they wouldn’t feel like they had lost their way. An enticing outdoor seated area upstairs allows alfresco diners to view the light drenched clothing store and coffee roasting room through their glassed walls. Light golden timbers in the café/bakery equals crusty bread and pastries, dark brown steel work in the coffee roasting room equals roasted beans, light blues in the retail store equals children’s clothing.

Design Challenge

A logistical union between three offerings in a building that was relatively unforgiving, but we forgave the building. The bakery/cafe, coffee roasting space and retail clothing store have different features but needed to share the same DNA. We Designed Necessary Attributes in each area to connect to the next allowing the spaces to interweave.
The quality and care of the food and clothing offered at Habituel/Morphological needed to be reflected in the finishes, custom and bespoke items designed and equally as important, in their placement. This will eliminate premature replacement and increase prolonged pride.

Sustainability

All the chairs are second hand vintage and all furniture has been made by local designers and joiners.
Local trades were used in all aspects of the construction.
We have used energy efficient LED lighting throughout the venue
Repurposed and rejuvenated the bones of an existing building.




This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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