Image Credit : Squad Ink
Project Overview
Archie Rose Distilling Co. is the first independent distillery of craft spirits in the City of Sydney in over 160 years. Located in a previously vacant warehouse less than 5km from the city centre and currently distilling Gin, Vodka, Rye Whiskey and Single Malt Whisky.
We created a bespoke eCommerce website that offers local and international customers the opportunity to buy Archie Rose spirits online. Furthermore we created a world first platform called ‘Tailored Spirits’, where spirit lovers are empowered with the ability to customise their own single bottle of vodka and gin or cask of whisky all from their phone. The even get their name on the bottle!
Project Commissioner
Project Creator
Team
Matthew Squadrito - Creative Director
Terry Squadrito - Creative Director
Weekends - Developer
Project Brief
We created a world first platform called ‘Tailored Spirits’, where spirit lovers are empowered with the ability to customise their own bottle of vodka and gin or cask of whisky all from their phone or tablet.
If you ever get the chance to take a distillery tour at Archie Rose you’ll really appreciate how knowledgeable and hands-on the team are with their customers. We translated this relished customer experience via an intuitive step-by-step online process. The journey is guided by simple yet informative language, rich photography and neat illustrations that make for a user experience as smooth as their spirits.
Project Need
Archie Rose Distilling Co. is the first independent distillery of craft spirits in the City of Sydney in over 160 years. Located in a previously vacant warehouse less than 5km from the city centre and currently distilling Gin, Vodka, Rye Whiskey and Single Malt Whisky.
We created a bespoke eCommerce website that offers local and international customers the opportunity to buy Archie Rose spirits online. Furthermore we created a world first platform called ‘Tailored Spirits’, where spirit lovers are empowered with the ability to customise their own single bottle of vodka and gin or cask of whisky all from their phone. The even get their name on the bottle!
User Experience
For the Tailored Spirits offering we worked with the team at Archie Rose to create a world-first digital platform and product range where curious spirit lovers can customise their own ‘single’ bottle of vodka or gin or cask of whisky from their phone or tablet. This innovative offering bridges the gap between the distiller and its consumers by empowering them with more choice and greater accessibility than ever seen before.
Currently, the spirits available to be tailored are gin, vodka and whisky. After choosing three to five of the distillery’s unique botanicals for your Signature Dry Gin or Original Vodka, you can customise the intensity of each flavour and personalise the bottle with your name. If you’re gifting these, you can add your lucky mate’s name to the label.
Project Marketing
The general website adopts an intuitive and fluid user experience that is enriched with beautifully styled video and photography that we carefully curated to tell their unique story.
Conversion via online sales is paramount but education and the story telling aspect of website is also very important to create a meaningful connection with the user.
The Tailored Spirits offering is a more immersive user experience, where the users can pick their distillates and even choose the strength of each distillate in order to create their own spirit. It is completely custom and incredibly exciting for spirit lovers around the world!
Project Privacy
The website adopts a completely custom built CMS in order to not only deliver a seamless and enriching experience for the user but also give the client the capability to continue to innovate and lead the craft spirit movement.
Digital - Food & Drink
Food & drink - essential to us all. We all engage with sites and apps with a food or drink focus be that restaurant guides, cooking sites, purchasing produce or nutritional advice.
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