Image Credit : Fab Ferrante
Project Overview
Corporate advisory firm KordaMentha needed a website that would help it reposition itself in the Australian and Asian markets. The result was a site that had a transformative impact on the brand’s online presence.
Project Commissioner
Project Creator
Team
Account Director: Adam Griffith
Account Manager: Tom Hamilton
Producer: Ashleigh Bruders
Designer: Warren Everard
Frontend: X5 and Tom Gillard
Developers: Andik Subiantoro, Tony Duan and Hadi Wijaya
QA: Rakhee Patel
Devops: Andy Thompson, Andrew Radburnd
Project Brief
KordaMentha provides specialist consulting, forensic, real estate, turnaround, restructuring and investment management services. The firm is well known for its administration and restructuring work on Ansett, and as a result, has built up a very strong reputation in the area of corporate insolvency. However, it wanted to reposition itself to raise awareness of its broader services, as well as its footprint across Asia. In line with this brand repositioning, KordaMentha felt it was time to overhaul its website.
The overarching objective for the new site was to support and magnify the brand’s revised values and activities, while incorporating modern design and usability principles. An easy-to-use CMS, including quality integrations with web technologies such as social and multimedia, were central requirements.
Project Need
The speed of information filtering has been significantly accelerated through the use of a new JavaScript framework called React. This enables on-site information to be filtered without having to fully reload the page, vastly speeding up the filtering process. This is particularly evident in the ‘News and Insights’ and ‘People’ sections of the site.
User Experience
The Creditors section of KordaMentha’s website contains several thousand files that needed to be taken from the old site and integrated into the new one. The logic that drives these pages is quite complex, with many different use cases for presenting the data. To migrate all of this information over to the new site manually would have taken months of labour but Get Started set the files up in a way that significantly streamlined the process.
By grouping files into folder structures, content editors were able to simply select a top-level folder to automatically populate all the content below it. This resulted in an enormous time saving for KordaMentha, turning a laborious, manual process into one that took just a matter of minutes.
Project Marketing
One of the key elements of the new site is a simplified information architecture. This has been achieved by consolidating a number of areas of content that contained largely overlapping material. Navigation has also been streamlined by replacing the site’s original mega menu with a tiered menu system.
Flexible content widgets have also given content editors far more flexibility and self-sufficiency, enabling them to build pages in a simple-to-use, drag and drop modular format, rather than relying on developers to build multiple templates. The flexible content widgets recognise if there is an associated child page, and automatically display a sub-menu to reflect this.
Digital - Business Operations
From managing personnel, project management and customised apps and tools for specific business processes and tasks, what will stand out here will be those that make it easier for businesses to run both day to day operations and improve their business functionality and efficiency.
More Details