DRIVENxDESIGN Next Phase

27 March 2020 | Lucy Grant

BETTER FUTURE is in the midst of a long-overdue re-org and reshape. As many of you would know Mark usually spends most of the year on the road, which means the business housework can often get left behind. At long last we have him on the ground for a few months, creating the perfect opportunity to tidy up shop and attend to any of those things that have managed to slip through the cracks.

Over the coming month, we will be rolling out a series of tweaks— everything from an updated Ratings Model and Award Program Categories, an improved FAQ page, an engaged nomination process UX/UI, and a brand clean-up led by Fiona Brand from Brand By Name.

We are also reorganising as a team. Ulli Maas, our longstanding Head of Operations has been promoted to GM Award Programs— the time has come for another set of eyes to take over, steer the ship and focus on improving the experience for our Award Managers and Project Executives.

This is going to give Mark time to focus on the Design Exec Club and how we can best support our global community in the time of COVID-19. This means working on strategies for Plan B and making sure we are ready to help slingshot organisations back into Plan A when that time comes.

In the coming week, we will be dropping details for the Design Exec Club across our socials and in the LinkedIn Group, as well as sending through invites to a series of Design Exec Town Halls – a half hour session where fellow design executives will share their Plan B and Plan A bounce-back strategies, helping us all to gain insight on how to come out the other side of this in the best shape possible.

As always, thank-you for your ongoing support and dedication to using the BETTER FUTURE Award Programs to create recognition and future reputation for your projects and organisations. Our mission is, and has always been, to recognise the Courage, Excellence and Diversity of extraordinary design projects and offer attribution to the executives that steer the projects and the teams that execute them.



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