Willy Lai
Director of User Experience & Creative Design
Samsung

Willy Lai is Director of User Experience & Creative Design at Samsung, where he leads the design of next generation music apps across various Samsung devices. Prior to Samsung, Willy led global user experience (UX) redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs are strategically aligned to meet user needs and business goals, and have garnered multiple industry awards. With a career spanning more than 18 years, he has had in-house, agency, and independent consulting experience across Mobile, Web, Tablet, Wearables, and TV. Willy has also taught UX Design at UCSC Extension in Silicon Valley and currently serves as a member of its UX Design Board of Advisors, helping to shape and evolve the school's UX design curriculum. Willy holds a degree in Architecture from UC Berkeley.

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