Rod Farmer
Leader of McKinsey Design (APAC)
McKinsey & Company

Leader of Design for McKinsey Digital Labs for Asia Pacific region

My professional career of 15+ years has been guided by a passion for designing with people in mind and how technology can transform businesses, industries and communities. Through a human-centred design lens, I help clients build new businesses and capabilities, deliver new products and services, establish new ways of working, and drive design-led transformations.

In my current role, I lead the Design Practice for McKinsey Digital Labs (MDL) across the APAC region and co-lead Digital Customer Experience for Digital McKinsey. MDL is a unit of Digital McKinsey that supports our clients in capturing value from a broad set of technologies. In this role, I help lead a global team of 350+ design experts and work with senior clients to deeply integrate design into their organisations.

MDL helps clients accelerate digital transformations and/or build new digital businesses through a combination of advisory and hands-on implementation support that is seamless integrated. Design at McKinsey plays a key strategic function in identifying new ways to meet customer needs, create efficiencies by simplifying complex offerings and processes, and establishing new value pools. Design is how it works, not just what it looks like.

As a Digital Expert Partner, I work at both strategic and executional levels across a wider range of issues related to digital strategy, transformation, innovation and customer experience. As the leader for Design at McKinsey in APAC, I work to grow our world-class Design capability and bring the best of the Firm to our clients.

Outside of McKinsey, I actively support socially-oriented businesses in a pro-bono capacity to help build stronger Australian communities. I am a proud Board Member of SANE Australia helping Australians affected by mental illness.

I am a regular speaker at Design, Digital and Customer Experience conferences.

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