Ben Hourahine
Head of Strategy
Amenesia Razorfish

Ben has been doing digital for over a decade.

Born in the UK, Hourahine originally spent four years at the Future Foundation as Senior Analyst, before joining Leo Burnet in London. During his time there, Ben helped plan McDonald's next decade in business; launched Eidos' new Lara Croft videogame and built the pub of the future for Guinness' 250th anniversary.

Over the years Ben has worked with Nike, BBC, McDonalds, Channel 4, Westfields, Microsoft, Nestle, Diageo, Kellogg's, P&G, Lloyds and First Direct.

As strategy lead at Razorfish Ben is responsible for directing planning across all existing business. Since joining in 2010 Ben's strategies have helped secure major new client partnerships including Australia Post, Foxtel and Qantas.

Ben sits on the board of the Account Planning Group (APG), is a regular awards judge for B&T, ADMA, AIMIA & the Effies and is an active industry mentor.

Ben is also regular media commentator, with features in the Guardian, The Sun, The New York Times, as well as podcasting for The Wall Street Journal.



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