[CRAFT2013]

2013 Australian Craft Awards

Woodland Series Cards

 
Image Credit : Sarah Nicholas

Website

Winner 

Summary

Everyday nature inspires my work. In a world that is becoming filled with technology, we are so lucky to still have the opportunity to slow down and enjoy the smaller simple things in life!

Organisation

I make it

Team

Sarah Nicholas

Inspiration/Method

A photograph can provoke such emotions, it captures a moment in time. I love that I can capture these moments that are often passed by too quickly as we rush around doing our daily routines. It is nice to slow down and capture a moment that can then last a lifetime.

The cards are inspired from real moments in time, the Woodland series photos were taken in Chicago and Denver whilst travelling in the USA in 2012.

I love taking photos of nature in their natural surroundings. From the photos I then edit to create beautiful black and white simple graphics that then become blank cards printed on Kraft card for everyone to use depending on their own needs.

Design Challenge

Woodland Series came about while I was travelling around the USA in 2012. People were rushing around, too busy to notice their surroundings and nature. I wanted to capture moments of nature and its interaction with the man made world and share with people these fractions of time that we all to often pass by. It is about communicating to people that whilst we rush around in our busy lives nature is also getting on with their daily life of survival. Communicating that it is ok to slow down from our busy lives and take some time out to enjoy our nature and parks.

These cards capture real moments in time and I want people to be able to relate to the images and evoke a feeling when they look at the cards.




This award celebrates creative and innovative craftsmanship for stationery. Consideration given to materials, concept, originality, function and aesthetic.
 

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