Polyglots
EdTech
Since the 1960s, the number of Year 12 students studying a second language has dropped from 40 per cent to 12 per cent. The answer was to start with pre-schoolers.
The Australian Government commissioned Millipede to design and create a series of 35 distinct apps - with seven separate lesson apps in each of fie languages - Japanese, Mandarin, Indonesian, Arabic and French - and delivered them over 18 months in both iOS and Android (for a total of 70 apps). A STEM program is next.
A milestone opportunity to fundamentally improve the next generation.
Boost Juice - Free The Fruit
Best Mobile Marketing Campaign
Boost has always been a cheeky, fun and forward thinking digital brand and they wanted to create a fun way for their customers to engage with the brand and so Free The Fruit was born. In just 2 weeks, it achieved:
* #1 on the App Store for 2 weeks (Free Game)
* #2 in first weekend (All Apps)
* 4 million vouchers were made available to be won
* Almost 2 million games played
* 14 million minutes of gameplay
Campaign doubled to 8 weeks as a result.
Australia in 360
Best Mobile Marketing Campaign
Australia isn’t just a place you see, it’s a place you feel. Using this app, dive in and see for yourself what Australia feels like in a series of immersive 360º videos. Featuring epic first-person views of the white sandy beaches and crystal blue waters of the Great Barrier Reef, landmarks such as the Sydney Opera House, Australia in 360º puts you at the centre of some of the world’s most beautiful and unique aquatic experiences.