Key Dates

12 February - Launch Event
11 June - Standard Deadline
20 August - Final Deadline
27 August - Judging
3 September - Winners Announced
20 October - Awards Presentation

The Launch Pad (Westpac) [DRAFT]

Image Credit : Steve Brown Photography

Project Overview

Hyper flexibility is the key to longevity of currency for a working innovation space. In this Sydney CBD space for Westpac, a series of experiential chambers have been created to nudge behaviours and shift the mindset into readiness for creation. Tribes can form quickly, disintegrate and reform with ease.
This is not a place for gimmickry. It’s raw, potent and solution focussed. This is the hub for future ways of working at Westpac.

Project Commissioner


Project Creator

The Studio* Collaborative


The Studio* Design Team lead by Melinda Huuk & Renee Gigliotti

Other Key Consultants: THERE, MPA, APP, NDY, Fredon

Project Brief

The brief was to showcase innovation and provide an everyday workspace for agile teams. The space was to make innovation accessible to users internal and external to Westpac, and to cater to different work styles – structured, unstructured, individual and teams.

The space is sectioned into a series of journeys – three experiential chambers, venture rooms, two customer test labs and an observational behavioural insights room. Whilst the three entry chambers are highly choreographed – the venture rooms themselves are progressive in their absence of visual clutter and noise.

The space doesn’t impose itself – rather it allows the patrons to curate the space as they need. An organic bulkhead and curtain weaves its way through the entire space, providing a metaphoric connection/dialogue ribbon. It also conceals computer terminals and provides a backdrop for digital projection.

Project Innovation/Need

The venture rooms are a blank canvas and ask nothing more of the user other than to create – to mimic childlike activities, remove pre-conceptions, the fear of making mistakes and unlearn some of the behaviours that inhibit fresh thinking. The preceding chambers prepare them for that.

The entire space can shift from five working venture rooms to one large forum space.

Design Challenge

Innovation Hubs/ Project work spaces are notoriously quick to date.

We aimed to position the space for longevity by enabling it to regenerate and reinvent itself through hyper flexible componentry- drawing on the art of play through hands-on processes that mimic unrestrained childhood play.


Under the watchful eye of Surface Design, the space is on track to achieve 5 star Green Star accreditation.

A key factor for the longevity of this type of space was ensuring it could quickly transform and adapt – both from a functional and an experiential perspective.

This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes, aesthetic presentation and functionality. Consideration also given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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