Petinsurance.com.au Online Quote Tool
Digital - FinTech
Having successfully launched Petinsurance.com.au online in 2015 as the 'anti-insurer insurer', Traffic’s digital team was engaged again to add the same unique personality and brand identity to their online quote tool.
Insurance companies, their lawyers, accountants and actuaries (…you know the fun numbers guys!) aren’t known for taking risks when it comes to their User Experience and Interface Design. But Petinsurance.com.au lived up to their mantra and let Traffic have a play.
The Watch Shop Branding
Graphic Design - Identity and Branding
As part of our review of the Thomas Jewellers brand and setting the agenda for its future, we identified a significant gap in the retail landscape that Thomas Jewellers were uniquely qualified to fill - that is, a specifically curated store that stocks a diverse range of watches from the world's leading watch brands. Hence the creation of The Watch Shop, a physical and digital destination for only the best in watches.
Diamond Exchange
Graphic Design - Identity and Branding
Diamond Exchange started it's life as a strictly e-commerce business, the branding was outdated and overly corporate looking, customers saw it as a practical diamond purchase rather than an emotional one. We changed this perception with a complete brand overhaul, creating not only a visually appealing brand but a physical bricks and mortar entity.
Diamond Exchange Brooke Hogan Collection Launch
Marketing - Event Experience
Model, Brooke Hogan, has been engaged as the Brand Ambassador for Diamond Exchange. The partnership included an opportunity for Brooke to design a jewellery line. The capsule collection features bezel set rings in mixed precious metals, as well as earring and necklace sets. The launch, held at the end of March 2017 was for the Brooke Hogan Collection, as well as an offical opening for the Showroom.
Jubilee Land Sales Office
Marketing - Branded Experience
Jubilee is arguably the most substantial new planned community in one of Australia’s fastest growing regions, Wyndham Vale. Traffic was set the huge task of migrating the existing temporary Jubilee Land Sales Office of this estate to a new location at the Jubilee Display Village by way of a complete redesign and implementation of new interactive masterplan technology.
Jubilee Festival
Marketing - Event Experience
Jubilee is a new master planned community in the thriving suburb of Wyndham Vale. The development of Jubilee’s first neighbourhood, The Mill Quarter, is well underway with residents already moving in. As well as the construction of land assets and homes taking place, the new Jubilee Sales & Information Centre and Display Village was also being built, cleverly designed around the new large linear park. During the early stages of this development, Traffic along with other key stakeholders was tasked with marketing an event to promote the launch of both the new Sales & Information Centre, and the Jubilee Display Village.
Unibank Rebrand
Graphic Design - Identity and Branding
UniBank was known as Unicredit - a small credit union operating in WA and focused on providing financial services to the tertiary education sector (Universities). It merged with Teachers Mutual Bank in 2015 and now operates independently as a division of Teachers Mutual Bank. Traffic was appointed in 2016 to develop a marketing strategy that would embrace all university students, graduates, staff and their families and make UniBank the first choice bank for all universities in Australia.
Thomas Christmas
Marketing - Sales Promotion
Thomas Jewellers are a chain of jewellery stores in the city and regional locations. The project was to create an impactful Christmas campaign for them that would stand out in shopping malls. The client specifically requested that the campaign should not be overtly ‘Christmassy’ as it was to be launched in early October well before other Christmas campaigns were hitting the stores.
AHRI Rebrand
Graphic Design - Identity and Branding
AHRI stands for the Australian Human Relations Institute and it is the primary owner and driver for the HR industry in Australia. AHRI is aware of the growing importance of HR in corporate Australia and the urgent need to educate business leaders to the power of good HR and how it impacts positively on culture, productivity and bottom line performance.
Thomas Rebrand
Graphic Design - Identity and Branding
Thomas Jewellers has been an integral part of regional jewellery retail landscape since 1896 and is currently owned by the fourth generation of the Thomas family. The stores are in the initial stages of a major brand transformation, bringing a new perspective to the retail space and incorporating elements to engage the senses. This launch of the all-new Thomas brand was unveiled in March 2017 at the opening of the reimagined Warrnambool store.
Thomas Christmas
Advertising - Outdoor, Retail, POS
Thomas Jewellers are a chain of jewellery stores in the city and regional locations. The project was to create an impactful Christmas campaign for them that would stand out in shopping malls. The client specifically requested that the campaign should not be overtly ‘Christmassy’ as it was to be launched in early October well before other Christmas campaigns were hitting the stores.
The Watch Shop Branding
Advertising - Print
As part of our review of the Thomas Jewellers brand and setting the agenda for its future, we identified a significant gap in the retail landscape that Thomas Jewellers were uniquely qualified to fill - that is, a specifically curated store that stocks a diverse range of watches from the world's leading watch brands. Hence the creation of The Watch Shop, a physical and digital destination for only the best in watches.
The Watch Shop
Service - Retail
As part of our review of the Thomas Jewellers brand and setting the agenda for its future, we identified a significant gap in the retail landscape that Thomas Jewellers were uniquely qualified to fill - that is, a specifically curated store that stocks a diverse range of watches from the world's leading watch brands. Hence the creation of The Watch Shop, a physical and digital destination for only the best in watches.
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